Have you been Huda'd?! Huda Beauty at Harvey Nichols

3 min read

I wrote on here a few weeks ago about the new Huda Beauty counter launch at Harvey Nichols in Edinburgh. I popped along on the launch morning, thanks to Huda and Harvey Nichols, and enjoyed a good play around with the products, a lovely breakfast, and I was shade matched for a base.

I’m not the right demographic for the brand – I’m never going to go for the full Huda look, but I can appreciate the products on their individual merit, and as far as I can tell so far, they’re pretty good.

The foundations and concealers give full coverage, and the very talented, and super-made up staff on-counter will expertly shade match you and give you lots of advice.


View this post on Instagram


Got a chance to have a look at the brand new Huda Beauty counter at Edinburgh’s Harvey Nichols last week. I’m not her ideal demographic, and the Huda look is not for me, but individually the products get that thumbs up. The Liquid Matte lip colour in Heartbreaker red is excellent. 💋 The metallic liquid eyeshadow is fab, the big old palettes are fab, and the new Neon collection palettes are excellent. Go have a look if you are in town. The counter is really well staffed, all the girls are knowledgeable and you can get your base shade matched too. . . #beauty #hudabeauty #hudabeautyxHN #beautyaddict #lipstick #mattelips #edinburgh #harveynicholsedinburgh #harveynicsbeauty

A post shared by Merle Brown Beauty Journalist (@merlesbeautyworld) on

The counter is fun, and there are LOADS of products to play with. I made straight for the NEON palettes (£27 each) – use them whenever you like, and go have a look at the Huda Beauty website or Instagram if you need any inspiration.

I am currently wearing the Liquid Matte lip in Heartbreaker, a true red, and it’s good. Not drying, lasts a good few hours. And it’s just £18, which isn’t bad for a brand like this.

I’ve also had a good try of the Matte & Metal Melted Shadows (£22) – these are fab. But be careful, once they dry down, they are there for the duration. The metallic gold of Drop Top is magnificent.

There are all sorts of palettes and sets at Huda. The Contour and Strobe Lip Set (£29) has three items – a lip liner, and mini liquid lipstick and lip gloss  – matte and strobing.

There are lashes galore – that was Huda’s thing back when it all began, brushes for everything, and the palettes. The Rose Gold Palette Remastered is a new take on an old favourite.

It’s a whopping £56, but it is incredible, and jam-packed with 18 shadows  – eight mattes, eight metallics, and one jet-black wet & dry shadow to use as a liner, or for a smoky eye. Finally, there is one pressed pearls shadow to highlight your look.

I love the bold pink Doll Face, the brilliantly red Maneater, and the ridiculously named #Blessed metallic gold.

Huda Beauty has been available online for a while now, but it’s brilliant to actually touch beauty products before you buy. If you can get to Harvey Nichols in Edinburgh, it’s well worth checking the counter out.

Otherwise, visit Harvey Nichols online, or find out more at hudabeauty.com