NEW Reb'l Fleur Love Always EDP from Rihanna

Rihanna launches her 10th fragrance today, exclusively in Superdrug. Her what?! Her TENTH fragrance. How the heck did that even happen. I haven’t had a sniff of any of them!

This one is called Reb’l Fleur Love Always – a richer, more intense version of her first – and best-selling –  fragrance, Reb’l Fleur.

If you’re a fan of Rihanna, or a fan of celebrity scents, then get to Superdrug now, where it’s on sale exclusively, until October 19.

Rihanna’s Reb’l Fleur Love Always is a fruity-chypre,  with ripe fruits and sumptuous florals, complimented by a sultry base of vanilla, patchouli and amber.

It opens with plump and juicy notes of Red berries, purple plum and peach. The heart of the scent brims with refreshing coconut water and exquisite Hawaiian hibiscus flower, masterfully balanced with smooth lingering notes of vanilla, amber and musk on the dry down.

I’ve not had a smell of it, and I’m not too keen – am not a big fan of any fragrance with berries in it.

The bottle is as you might expect – edgy, evocative and feminine, like Rihanna herself. It’s shaped like an upside-down stiletto heel, and a twisted, matte black ribbon design is wrapped around the bottle’s exterior, topped with a matte black cap and black diamante detailing.

It comes in two sizes 100ml, and 30ml, and is priced at £40 and £23 respectively.

Reb’l Fleur Love Always by Rihanna 100ml EDP will launch exclusively at Superdrug today, September 19, and the 30ml EDP will be available at Superdrug, The Perfume Shop and Boots on October 19.