Urban Decay Vice 4 and Gwen Stefani

3 min read

Urban Decay are known for their palettes – amazing collections of brilliant eye colours from neutral nudes to bold brights and everything in between. Recently they launched Vice 4 – more on that one later. But let’s talk about their Gwen Stefani collaboration…


Urban Decay x Gwen Stefani lands later this month, and it is truly a thing of beauty, makeup fans! Gwen Stefani is pretty cool. Actually, scratch that, she’s uber-cool. So, it’s no surprise that her Limited Edition UD Gwen Stefani Eyeshadow Palette is as well.Urband Deay Gwen Stefani Palette

Urban Decay spent hours with Gwen, at her home, talking makeup and working with her on EVERY detail of this palette. This is not just something a celebrity has put her name to. Gwen had a hand in it all, and the 15 final shades are shades she would wear. Three are from the Urban Decay shadow collection, 12 are brand new.

When Urban Decay came to me to collaborate, I immediately thought it was a perfect match,” says Gwen.

The way they’ve built their company is very similar to my aesthietic and approach. it’s about self-expression, being passionate and being clear about your visiion and who you are.

“I love that they celebrate strong women and creatively go outside of the box.”

The names of the shades are also inspired by everything to do with Gwen, and her band, No Doubt.

So, we’ve got Bathwater, a pale beige with gold pearl, named after a No Doubt song.

Anaheim, a light taupe-brown matte, is where Gwen grew up. 1987, a bright metallic yellow-gold, the year No Doubt formed, and Harajuku, a metallic blue-pink with iridescent micro-shimmer, in homage to one of her style influences.

Oh, and out pops a little Gwen Stefani lipstick taster when you open the box. I need that matte red in my life!

Gwen Stefani chose all the shades in her UD palette

Everything about this palette is great – it’s so weighty, the shadows are excellent, and the colours are perfect for those of you perhaps sometimes intimidated by other palettes with loads of bright colours in them…which brings me to Vice 4.

UD Vice 4 - all those colours!

This one is not for the faint of heart. This palette is just brilliant. For true makeup fans, and those who love to experiment with colour, this is for you.

Loaded with deep brights, smoky neutrals, mattes, and metallics, this lovely palette has a huge mirror, a double-ended brush and a cute little bag to pop it in.

Urban Decay Vice 4 Palette 2015

The inspiration for Vice 4 came from the vintage shade name Oil Slick. All of those rich , deep jewel tones of oil are interpreted in this palette. My absolute favourite is the bold pink 1985 shade – because I was there, in 1985, as a teenager epxperimenting with makeup, and I recognise this pink!

Inside Vice Urban Decay

The Urban Decay Vice 4 Palette is available now, £43, from urbandecay.co.uk. The UDxGwenStefani Eyeshadow Palette, £40,  is available soon, check the website for more info.