Pink Out Loud with Paul Mitchell
As we all know, every October the beauty industry goes pink for breast cancer in Breast Cancer Awareness month. Various brands and companies give to different breast cancer charity and Paul Mitchell will give to the CoppaFeel! charity this year for the second year running.
Kris Hallenga was diagnosed with breast cancer atthe age of 23 in 2009. Since then she has been tireless in her efforts to raise awareness among younger men and women about the signs and symptoms of breast cancer, and set up the CoppaFeel! charity.
Paul Mitchell is supporting breast cancer awareness charity CoppaFeel! for a second year, because they believe that #BOOBSDESERVE looking after.
CoppaFeel! exists to educate and remind every young person in the UK that checking their boobs could save their life. CoppaFeel! is the first breast cancer charity in the UK to create awareness amongst young people, with the aim of instilling a new healthy habit that could one day save their life.
From her incredibly frank and inspiring BBC documentary aired twice in 2014; ‘Kris: Dying to Live’, to a high profile campaign with celebrity photographer Rankin, support from celebrities including Fearne Cotton, Dermot O’Leary and Greg James, to countless events and magazine interviews: Kris and her sister Maren are determined to educate as many people as possible to try and catch this disease early.
Earlier this year, Kris had a role in the BBC drama The C Word that charted Lisa Lynch’s life with cancer. Lisa was a friend of Kris, and was played in the drama by Sheridan Smith, who is patron of the charity.
“I’m really excited about being a patron for CoppaFeel!,” Sheridan says. “I love my boobs and check them regularly and now I get to ensure everyone else does too.
“Playing the amazing Lisa Lynch in The C Word opened my eyes to the realities of having breast cancer. Everyone should stand the best chance of surviving this crappy disease so I am a fully-fledged boob team member and here to remind you to get to know your boobs. So, off you go!”
If you want to help the CoppaFeel! charity, then you can buy one of this year’s Paul Mitchell Pink Out Loud products.
Choose from the Sculpting Brush 413 (£7.50) or the Paddle Brush 427 (£12.25), or the Super Skinny Serum (£18.95), all Pinked up for the cause. Paul Mitchell will donate £0.55 from each sale of these products.
Or, treat yourself or a friend to the Pink Out Loud Blow Out Cancer Gift Set (£40), which contains Extra Body Shampoo and Rinse, Thicken Up, and the 413 Sculpting Brush in a re-usable, cute bag.
Just £2 a month enables CoppaFeel! to send an SMS Boob Check reminder message to 40 people every month, £50 would allow CoppaFeel! to send one of their Boobette team into a school or work place to help educate about the signs and symptoms of breast cancer, and £1000 covers the cost of the charity going to a music festival to target about 50,000 or more people.
The Paul Mitchell Pink Out Loud products are available from September, at salons, and paul-mitchell.co.uk. Visit coppafeel.org for more info.
