H&M Launch Beauty Range

H&M will soon launch their new, exhaustive beauty range, full of products from haircare, to makeup, to nails, body care and styling.

H&M’s sister company, & Other Stories already has a huge beauty range, some of which I have written about before, and now H&M follow suit with a range that will include over 700 products.

There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own – the range will launch into 900 stores and will be available online.

“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours”, says Sara Wallander, concept designer at H&M Beauty.

The range is beautifully packaged, and there will be seasonal drops of new and limited edition colour collections. There will also be two subsidiary collections. One of those will be a premium beauty line, and the other will be a conscious range of Ecocert-approved sustainable products, to sit alongside their Conscious fashion range.

From what I have seen so far, this range has been well-conceived, full of lovely products, beautifully packaged, with so much to choose from.

It will be available in the autumn, with prices starting at as low as around £1.90.