H&M Launch Beauty Range

2 min read

H&M will soon launch their new, exhaustive beauty range, full of products from haircare, to makeup, to nails, body care and styling.

H&M’s sister company, & Other Stories already has a huge beauty range, some of which I have written about before, and now H&M follow suit with a range that will include over 700 products.

H&M launch new beauty range

There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own – the range will launch into 900 stores and will be available online.

H&M New Beauty Line Nail Polishes

We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours”, says Sara Wallander, concept designer at H&M Beauty.

New H&M Beauty Range Lipsticks

The range is beautifully packaged, and there will be seasonal drops of new and limited edition colour collections. There will also be two subsidiary collections. One of those will be a premium beauty line, and the other will be a conscious range of Ecocert-approved sustainable products, to sit alongside their Conscious fashion range.

From what I have seen so far, this range has been well-conceived, full of lovely products, beautifully packaged, with so much to choose from.

It will be available in the autumn, with prices starting at as low as around £1.90.