Liquilift

I’ve tried lots of different products and treatments over the years as a beauty writer. Sheep placenta facial, all manner of fake tans, face creams worth more than £500, every false nail ever invented…you get the idea.

I have drawn the line at injectables, any other cosmetic procedures,and this bonkers Lip plumping gadget and look that everyone seems to be having a go at right now – er, no thanks!.

So, when I was asked to try out a brand new product – Liquilift –  that is described as ‘Botox in a jar’ by some and a Bioactive facelift by the creator, I kind of rolled my eyes. Here we go, I thought, another ‘wonder’ product.

Now, let me be clear before we begin, that I am still rolling my eyes slightly, but I guess this product will be the wonder product for some.

Firstly, I really don’t have that many wrinkles that I need to address. It’s true, I’m sorry, what can I say? But I don’t have those crow’s feet that I reckon this will help with the most, and is certainly where the product has worked on images of before and afters I have seen.

Liquilift was created by Tammy Hollis, who has a varied and extensive background in the beauty industry in product development.

She also used to sleep with soap under her pillow. Strange, but true.

“It is mad, but I was obssessed by the smell of soap, and used to sleep with them under my pillow – around 30 soaps at a time,” said Tammy. “My mum even took me to a Blue Peter open day call in London for kids with unusual talents- mine was that I could identify a soap’s brand by smell!

“I actually wanted to be a vet when I was a kid, but I ended up in the beauty business. I worked for a cosmetic surgery group, and I introduced Lipolift to the market a few years ago in places as diverse as Russia, and Australia and France.

“I wanted to create something that was as good asn an electrical salon treatment in terms fo lifting, tightening and anti-ageing, so I created Liquilift with my business partner, Peter Sherlock, and amazing beauty expert.”

Liquilift has ingredients including glycoproteins, polysaccharides, spilanthis, and Liftonin, which is an active ingredient complex against skin ageing. It has been specially designed to improve the skin structure, with active ingredients botanical silicon from millet, and skin-tautening tarmine from the oak.

But the secret is they are all used at the highest percentage allowed, unlike many products which just use tiny amounts of the powerful ingredients.

The mask won’t harm skin that suffers from acne, or is dry.

So, how does it work. You simply apply this honey-like mask to your face  all over, or targeting those ‘problem areas’ and leave it on for 10 to 40 minutes.

That’s it in the little sample tub in the photo, next to the forthcoming Liquilift face cream in the normal-sized tub – you can see how different the texture is to a face cream.

It then shrinks, tightens and lifts. And it really does. It is not the most pleasant experience I have ever had. You really cannot move any part of your face whilst this stuff is on, so don’t even try.  After about 30 minutes, I needed to eat, so I washed it off.

It’s a little bit hard to get off – imagine trying to wash glue off your face, and you get the idea – and then, well, this is the bonkers bit.  For ages afterwards my face felt numb! I’ve never had Botox, so I have no idea if this is the sensation you get with that, but I honestly could not feel my face for a good few minutes after removal of the mask. Bizarre. But don’t panic. THIS IS SUPPOSED TO HAPPEN!

Did I see any effects? I have to be honest, and say no. My face felt tighter, but is that something I wanted? Probably not. I can see the appeal here, but I am not sure this is one for me.

If you want to give it a go, it’s available exclusively at Harvey Nichols, priced £90 for 30ml, and there is also a body mask and that face cream coming – more on those later.

Visit liquilift.com for more info.