Beauty brands react to Australian Wild Fires

4 min read

None of us can have been left unaffected by the terrible coverage of the wildfires in Australia. It’s Australia Day this Sunday, and beauty companies have pledged some help.

British-based brand Beached was inspired by Australia and created by Aussie girl in London, Meg Gallagher. This weekend she is making a contribution by donating 100 per cent of profits from sales to WIRES Wildlife Rescue from all products sold from Friday January 24 to Sunday January 26.
She said: “My heart is breaking for Australia, the beautiful country that inspired our brand. It’s an unfolding horror story that has wiped out millions of hectares and killed a billion animals. Animals that survive will require extensive rehabilitation and may not be released for some time because their habitats are gone. They need us, and WIRES Wildlife Rescue is in the best position to provide this help.”
Meg created Beached as a nod to the stripped-back approach to beauty she missed from her homeland. It has three products, is a nature lover, using organic, natural and naturally-derived ingredients and clearly stating the natural percentage for each product on its website. It also uses 100 per cent recycled plastic bottles and is designed to fit through the letterbox with minimal outer packaging to avoid unnecessary waste.

For the face, there’s Rays For Days natural bronzer serum that is a multi-tasking liquid bronzer that can be used on its own, with a base or as a highlighter to give a sun-kissed, insta-ready glow. £22.95 for 45ml

The body product – Bondi Bum – is a  super-hydrating wonder cream proven in user trials to leave skin firmer, smoother and more hydrated. £21.95 for 175ml

And for your hair, there’s Urban Waves – this natural hair texturiser is a sea salt spray with a difference – it gives serious volume, texture and wave while also conditioning so hair doesn’t feel gritty. £18.95 for 175ml

The full range is available at with free shipping.

Meanwhile, L’OCCITANE Group has announced the creation of a fund to support ecosystems that are severely affected by natural disasters, such as the devastating fires in Australia – and the Amazon.

Determined to protect biodiversity for future generations, the L‘Occitane Ecosystem Restoration Fund aims to respond to climate emergencies on an ad hoc basis. The fund will be financed by a voluntary internal donation campaign among L’Occitane’s shareholders.

Truly saddened by the devastation from the bushfires that have destroyed and impacted the beautiful landscape, native wildlife and communities of Australia, L’Occitane Group has pledged to donate AUD 320,000 to tree plantation schemes to help to re-build the natural eco-system that has been so severely affected.

Continuing L’Occitane’s ongoing commitment to Biodiversity and building on the recent partnership with PUR Projet, they continue to work towards rebuilding, replenishing and nurturing the landscape now and in the long-term to preserve natural resources, prevent soil erosion and create animal habitats. The L’Occitane team in Australia will be coordinating a fundraiser for the 450+ employees across Australia as well as 10,000 employees around the world.

Furthermore, to show the Group’s further commitment to Biodiversity, they have matched the $ donation to support the Amazon rainforests in Brazil that have also been so severely impacted by fires  – AUD 640,000 in total.

We are truly shocked and saddened to see the devastation from the recent fires that have destroyed beautiful landscapes, native wildlife and communities in different parts of the world. As responsible business leaders, we cannot just sit back and watch.We need to do our part to help rebuild a healthy ecosystem for the sake of the generations to come – Reinold Geiger, CEO of the L’Occitane Group

For more info in this visit the L’Occitane website here

 LUSH has created this global limited edition All The Wild Things soap (£5) in stores from January 24, and online at Proceeds from the soap will form the Bush Animal Fund, from which grassroots organisations supporting wildlife welfare and habitat restoration can apply for grants.

All The Wild Things soap is a limited edition koala shaped version of Lush’s best-selling Outback Mate soap, made with eucalyptus oils and lemongrass.

The world is watching in awe at the indescribable job being done by Australia’s impressive emergency services, without whom there would be many more human and animal victims of the devastating bushfires that have ravaged our country since September 2019. We recognise that the road to recovering will be long and difficult. The Bush Animal Fund is a global initiative from which Lush aims to raise much needed funds for grassroots organisations who desperately need community support – Peta Granger, Director of Lush Australia and New Zealand

The Bush Animal Fund will allow eligible grassroots groups working in animal rescue or land restoration to apply for grants to use during the emergency, and for long-term projects focussed on the rehabilitation of animals and regeneration of habitat.


Across our business there has been a call from customers and staff for some way to help. We can only imagine the horror faced out in the bush by those who are going out searching for animal survivors amongst the estimated billion creatures killed so far in the fires. In recognition of the overwhelming task faced by this informal ‘animal’s emergency service’ we will be immediately launching a limited edition soap, All The Wild Things, with the proceeds going to animal rescue groups providing first aid, rehabilitation and habitat restoration – ​Hilary Jones, Lush Ethics Director