Beauty brands react to Australian Wild Fires
None of us can have been left unaffected by the terrible coverage of the wildfires in Australia. It’s Australia Day this Sunday, and beauty companies have pledged some help.
For the face, there’s Rays For Days natural bronzer serum that is a multi-tasking liquid bronzer that can be used on its own, with a base or as a highlighter to give a sun-kissed, insta-ready glow. £22.95 for 45ml
The body product – Bondi Bum – is a super-hydrating wonder cream proven in user trials to leave skin firmer, smoother and more hydrated. £21.95 for 175ml
And for your hair, there’s Urban Waves – this natural hair texturiser is a sea salt spray with a difference – it gives serious volume, texture and wave while also conditioning so hair doesn’t feel gritty. £18.95 for 175ml
The full range is available at beached.com with free shipping.
Meanwhile, L’OCCITANE Group has announced the creation of a fund to support ecosystems that are severely affected by natural disasters, such as the devastating fires in Australia – and the Amazon.
Determined to protect biodiversity for future generations, the L‘Occitane Ecosystem Restoration Fund aims to respond to climate emergencies on an ad hoc basis. The fund will be financed by a voluntary internal donation campaign among L’Occitane’s shareholders.
Truly saddened by the devastation from the bushfires that have destroyed and impacted the beautiful landscape, native wildlife and communities of Australia, L’Occitane Group has pledged to donate AUD 320,000 to tree plantation schemes to help to re-build the natural eco-system that has been so severely affected.
Continuing L’Occitane’s ongoing commitment to Biodiversity and building on the recent partnership with PUR Projet, they continue to work towards rebuilding, replenishing and nurturing the landscape now and in the long-term to preserve natural resources, prevent soil erosion and create animal habitats. The L’Occitane team in Australia will be coordinating a fundraiser for the 450+ employees across Australia as well as 10,000 employees around the world.
Furthermore, to show the Group’s further commitment to Biodiversity, they have matched the $ donation to support the Amazon rainforests in Brazil that have also been so severely impacted by fires – AUD 640,000 in total.
We are truly shocked and saddened to see the devastation from the recent fires that have destroyed beautiful landscapes, native wildlife and communities in different parts of the world. As responsible business leaders, we cannot just sit back and watch.We need to do our part to help rebuild a healthy ecosystem for the sake of the generations to come – Reinold Geiger, CEO of the L’Occitane Group
For more info in this visit the L’Occitane website here
LUSH has created this global limited edition All The Wild Things soap (£5) in stores from January 24, and online at lush.co.uk. Proceeds from the soap will form the Bush Animal Fund, from which grassroots organisations supporting wildlife welfare and habitat restoration can apply for grants.
The world is watching in awe at the indescribable job being done by Australia’s impressive emergency services, without whom there would be many more human and animal victims of the devastating bushfires that have ravaged our country since September 2019. We recognise that the road to recovering will be long and difficult. The Bush Animal Fund is a global initiative from which Lush aims to raise much needed funds for grassroots organisations who desperately need community support – Peta Granger, Director of Lush Australia and New Zealand
The Bush Animal Fund will allow eligible grassroots groups working in animal rescue or land restoration to apply for grants to use during the emergency, and for long-term projects focussed on the rehabilitation of animals and regeneration of habitat.
Across our business there has been a call from customers and staff for some way to help. We can only imagine the horror faced out in the bush by those who are going out searching for animal survivors amongst the estimated billion creatures killed so far in the fires. In recognition of the overwhelming task faced by this informal ‘animal’s emergency service’ we will be immediately launching a limited edition soap, All The Wild Things, with the proceeds going to animal rescue groups providing first aid, rehabilitation and habitat restoration – Hilary Jones, Lush Ethics Director