L'Occitane NEW Precious Immortelle Dynamic Youthcare
L’Occitane has reformulated its Precious Dynamic Youthcare range for a new season, and if you are beginning to notice the first signs of ageing, then you need to check it out.
At the heart of the collection lies a duo of complementary active ingredients – Immortelle essential oil and the dynamic Hyaluronic Acid complex.
Immortelle essential oil, known to have antioxidant properties, helps to fight against the effects of daily aggressors and helps to promote natural skin renewal. It works here in harmony with a new-generation complex: dynamic Hyaluronic Acid.
This complex combines hyaluronic acid with silicone – a mineral that acts as a carrier, taking the hyaluronic acid deeper into the epidermis. So, it’s twice as powerful as standard hyaluronic acid. The immortelle essential oil helps cells to mature, so skin can renew itself faster. Fine lines are smoothed out, skin is plumped with moisture and its texture is improved.
The skin is a living organ that’s constantly renewing itself – a new skin cell is formed (this is called proliferation) in the deepest layer of the epidermis and matures as it moves to the surface of the skin (this is differentiation).
Changes in the epidermis are due to external factors, which contribute to generating oxidative stress, as well as internal factors, such as a decrease in hyaluronic acid. Hyaluronic acid occurs naturally in the body, but as you get older, your skin loses its capacity to produce it, causing levels to go down. As for oxidative stress – which can be generated by pollution, poor diet and other lifestyle factors – it happens when there’s an imbalance between free radicals and antioxidants.
This can lead to damaged skin cells, which can no longer function properly. All these factors take a toll on your skin. It loses its plumpness, its texture becomes uneven, fine lines start to form and pores appear larger.
And that’s where your skincare regime comes in. This new collection has every product you could ever need. Use the Essential Water (£19) to tone and prep your skin. It’s alcohol-free and contains rose floral water for soothing properties. Use after cleansing morning and night.
The Essential Mist (£16) is basically a toner on the go – you can take this with you, and give your skin a boost during the day.
The Dynamic Youthcare Serum (£59) is a gorgeous light serum with a hydrating texture that sinks in easily. Lentil extracts visibly tighten pores and refines texture. Use this morning and night.
Follow with either Dynamic Youthcare Cream (£55) or Dynamic Youthcare Fluid (£55) depending on your skin type. The cream is great for normal to dry skin, is ultra-rich and velvety and can be used as a day and night cream. The fluid works best for normal to combination skin.
The Energizing Eye Balm (£39) targets the eye area which we all know is delicate and prone to early signs of ageing like fine lines, as well as puffiness and dark circles.
L’Occitane Precious Dynamic Youthcare range, available from store and loccitane.co.uk from September 5.