Chanel launch two new Rouge Allure Matte Lips

3 min read

Chanel launches two new matte lip products this week – Rouge Allure Liquid Powder and Rouge Allure Velvet Extreme – and if you like matte lips, and Chanel, you are going to love these.

Chanel’s Global Creative Makeup and Colour Designer, Lucia Pica, continues to explore matte colours and textures with these new products, which are very different. Chanel already has Rouge Allure Velvet, and the Velvet Extreme is one step-up. It only comes in six colours, and all of them are fully pigmented, and the red and orange I have are super bold and bright.

I try not to constrain the wearing of colour to notions of ‘day’ or ‘night’; I want women to be free to choose the effect that suits them – Lucia Pica

But even though the Rouge Allure Velvet Extreme is a super-matte, it’s not drying. I’ve almost used half the bullet of mine, in shade Ideal – a red. It’s a fantastic colour, and if you love a red lip, then you will LOVE this. The other shade I have is Impressive which is a brilliant bright orange.

There’s still comfort, it’s just creamier and the reds are very powerful and bold – Lucia Pica

The other four shades in the Rouge Allure Velvet Extreme are Modern, a caramel beige, Épitome, an intense raspberry, Extrême, a warm burgundy, and Éternel, a rosewood beige.


The lipstick is made with a unique complex composed of matcha tea, almond oil and vitamin E. The packaging is sleek, black, and, of course, matte.

The Rouge Allure Liquid Powder is more interesting as a new, innovative product, but I don’t like the format as much – the colour pay-off is too subtle. Chanel call the finish a unique ‘blur-matte’ and I can understand that description.

If you are not a matte fan, but you want to try one, then this is the matte for you. This is a rich, creamy format, despite it being a liquid powder. It’s a buildable colour, thanks to ultra-micronized pigments and a specific light transparent oil ensures they go on evenly.

You apply straight from the tube – which is squeezable – with the foam applicator. This is a great product, simple to use on the go, perfect for holidays. I’ve used Radical, the bright orange, which isn’t as bright as I love it, but it has good colour. Invincible is the red here, and it’s pretty decent too.

The other shades are Plaisir, a bright light pink, Évocation, a beige pink, Volupté, a red raspberry, and Avant-Gardiste, a warm deep burgundy.

Chanel Rouge Allure Liquid Powder (£22) and Rouge Allure Velvet Extreme (£28), available from September 28, at and counters.