Liberation Day from Vita Liberata
Luxury tanning brand Vita Liberata have an excellent competition and campaign running from June right through to December. Imagine if you had no worries, imagine if, for just a moment, money wasn’t an issue. Now imagine what you would do if you were given a full 24 hours free from all that responsibility. How would you spend that time, how would you feel most liberated?
That’s what Vita Liberata founder and CEO, Alyson Hogg is asking you to share, in her Liberation Day campaign and enter the competition. The competition which will launch in June will run until December 31, with the winner announced in January 2014.
And, every month for the next six months, one winner will be picked at random every month to win a ‘Liberating’ spa day. These entrants will also still be considered for the overall Liberation Day prize. To enter just visit liberationdayiscoming.com. There is no set prize for this competition – its entirely up to you. Everyone has their own Liberation Day dream, and Vita Liberata is going to help someone live it, breathe it and experience it for 24 hours.
The judges panel includes Alyson Hogg and the beautiful Kelly Brook, who is leading the campaign. “I am so excited to be part of the Liberation Day campaign,” Kelly said. “It is a great initiative that allows women to really think about what liberates them outside of their day to day lives.”
Alyson Hogg was previously Head of Communications for the Women’s Coalition in the run up to the Good Friday Peace agreement, and also studied for a PHD in Philosophy of Psychology before setting up the luxury tanning brand.
“Liberation Day is something very close to my heart,” expains Alyson “I remember a time when there was a real spike in women’s independence and I’m sad to say that I can see this could so subtly slip away. Five decades after “Women’s Lib” we want to know just how liberated women really have become. With Liberation Day, we want to understand how you live your daily life. From when you get up, to when you fall back into bed and all the details in between.And then, we really want to know what you would do if you were given 24 hours free from worrying about any of your day to day responsibilities. If someone took care of everything you normally have to, so that you would only have to take care of yourself, what would you do? We want to start a big conversation with this. The aim is to give someone their Day of Liberation, but more importantly to find out if women really are as free as they think they are, to think big for themselves.”
The judging panel will also include leading Psychologist Corinne Sweet, to whom the subject is also poignant. “Today it’s more essential than ever for women put themselves first, as life is full of conflicting stresses and strains,” says Corinne. “It is a psychological truism that if you care for, love and like yourself, then it is easier to care for, love and like others.”
So, if you want to experience a Liberation Day, where you can do whatever you want, with no responsibilities at all, then head over to the website, and enter now.
