It’s October again, and in the beauty world that means a plethora of pink products for Brest Cancer Awareness Month. It seems a little low-key this year. Maybe I’m just not getting the right releases.
It’s not only Estee Lauder Companies that run breast cancer charity initiatives in October, but it was Evelyn H Lauder who launched the campaign in 1992 with the co-creation of the Pink Ribbon, the universal symbol for breast health.
The Breast Cancer Campaign is The Estée Lauder Companies’ largest corporate philanthropic initiative. It’s a worldwide effort in more than 70 countries with a mission to defeat breast cancer through education and medical research. To-date, The Breast Cancer Campaign has raised more than $76 million globally – with more than $62 million funding 250 medical research grants through the Breast Cancer Research Foundation® (BCRF).
This year their campaign focuses on time. Every 19 seconds, somewhere in the world, a woman is diagnosed with breast cancer. For those facing a breast cancer diagnosis, time takes on a whole new meaning.
The Lauder message is simple – #TimeToEndBreastCancer It’s time to take action; time to increase education. It’s time to develop treatments and new therapies. It’s time to fund the world’s leading research to bring us closer to a cure. It’s time to unlock more clues about causes and prevention. It’s time for patients and survivors to live better, healthier lives and there’s no time like the present.
Two Lauder company brands involved are Clinique and Jo Malone, with their usual offerings for Breast Cancer Awareness Month.
Clinique has a (5.) Limited Edition Breast Cancer Awareness Limited Edition Dramatically Different Moisturizing Lotion + with a collectable key-chain and for every bottle sold, at £38, £2 will go to the BCRF charity.
SensatioNail, the world’s leading at home gel manicure brand have teamed up with Breast Cancer Now – the UK’s largest breast cancer research charity, and are donating 10 per cent of the purchase price of two of their gorgeous pink polishes. (4.)Express Gel Polish in Can’t Hear Myself Pink (£10) and Original Gel Polish in Precious Peony (£12.50)
The (2.) Philip Kingsley No Scent No Colour Shampoo, £19, and Philip Kingsley No Scent No Colour Conditioner, £22, were created for women who are undergoing treatment for cancer that is gentle enough to use on their scalp. The products are fragrance, colour, paraben and SLS-free for extra gentle cleansing and are suitable for daily use. Donations from the sales of these products go to Look Good Feel Better, a charity dedicated to improving the wellbeing and self-confidence of people undergoing treatment for any type of cancer. 25p is donated for every 75ml bottle and 50p from every 250ml bottle – these donations are taken throughout the year, not just October.
At Asda, buying the (3.)Palmolive Shower Cream in bold pink packaging will result in a 20p donation from the £1.50 purchase price being split equally between Breast Cancer Now and Breast Cancer Care.