Queen of Pop by Poppy Delevingne for Jo Malone London

POW! Look at this cute collection from Jo Malone London. Curated by Poppy Delevingne, this bold and bright collection contains colognes, candles and brand new bubbles!

New for 2018, Jo Malone launches Bubble Bath. It comes in three scents –  Nectarine Blossom & Honey, Black Cedarwood & Juniper (both £58), and Velvet Rose & Oud (£68). Each one comes in a gorgeous  500ml pink bottle. The luxurious, scented formula is enriched with a blend of conditioning ingredients.

The collection also includes special Limited Edition 30ml bottles of three Colognes Amber & Lavender, Peony & Blush Suede, and Red Roses (all £47). The Home Candles (£47)  – in AMAZING striped packaging – are Blackberry & Bay, Grapefruit and Basil & Neroli.

We asked Poppy to talk us through her new collection:

5PM: WHAT INSPIRED YOU TO MAKE THIS COLLECTION, AND HOW LONG HAVE YOU BEEN WORKING ON IT?
Poppy: I wanted to do something that capitalised on the creative momentum of Poptastic, my first collaboration with Jo Malone London, whilst keeping that sense of fun. It’s taken about 18 months of meetings and playtime to come up with the full collection and I am obsessed with the results.

I wanted to spotlight my favourite thing in the entire world which is bath time. So we created bubble baths, in some of my favourite fragrances and, in order to celebrate Jo Malone London’s art of Fragrance Combining™, incorporated candles and colognes for the perfect bath time package.

DESCRIBE QUEEN OF POP IN ONE SENTENCE.
Bath time for the bold and brilliant!

HOW DID YOU COME UP WITH THE COLOURFUL AESTHETIC?
We were inspired by 60’s prints and pop art. We wanted to make the packaging super fun and playful which I think is perfectly captured with the polka dots, graphic black stripes and plenty of pink and gold!

WHAT MAKES THE PERFECT BATH?
It has to be night-time. I always prefer to bathe in the evening. I draw a long hot bath, use lashings of Queen of Pop bubble bath play a little bit of Fleetwood Mac in the background, and have a candle burning (maybe three) and a rubber ducky. Preferably the Queen of Pop rubber ducky with black polka dots to keep me company. Perfection.

WHO IS YOUR FAVOURITE BATH TIME PARTNER?
Without a doubt my husband James.

WHY DID YOU CHOSE THESE SPECIFIC SCENTS FOR BUBBLE BATH?
We wanted the bubble baths to be particularly luxurious. I wanted the fragrances to create that indulgent, transportative feeling. Velvet Rose & Oud, Black Cedarwood & Juniper and Nectarine Blossom & Honey all have this sensual side and are also very relaxing.

WHAT IS IT YOU LOVE ABOUT THE COLOGNE COLLECTION?
I chose the three Colognes because they are my all-time favourites and I have a story and an attachment to each of them. When I first met my husband, when I was 21, he was wearing Amber & Lavender Cologne. He still wears it to this day.

Red Roses was the first fragrance I ever wore at 18 and I like to go back to it from time to time, it holds some wonderful memories for me- it’s like my oldest friend.

Whilst Peony & Blush Suede is a new firm favourite. I love it because there’s something very feminine about it, but it also has a bit of an edge. Besides being my favourite threesome and that they look so pretty all together, I love that they are the smaller 30ml size.

They are perfect to take away with you or have in your handbag to top up during the day. You could start the day with Red Roses and then add Amber & Lavender for a delicious night time fragrance.

Jo Malone London Queen of Pop Collection is exclusive to Selfridges and Jo Malone London Regent Street, and jomalone.co.uk.