Estee Lauder's New Pure Color Love Lipstick

ESTEE LAUDER has launched a whole new line of lipsticks – 30 of them to be precise, in loads of colours, and loads of finishes. The new Pure Color Love range has to have something for everyone.

There isn’t really a lot I can say about these lipsticks, and I’ve only tried one of them – one of the nude ultra mattes. It is Matte, but the colour isn’t for me. This one, pictured below, is Crazy Beautiful in a cream finish.

So, there are 13 Ultra Matte shades; Im not going to name them all, but they range form reds to nudes with everything inbetween. There are five Shimmer Pearls – not my kind of finish, but someone will love them. Cooled Chromes come in just three shades, and are extremely shimmery with extreme pearl finish. Again, not my kinda thing, but probably great for summer. Finally, there are Edgy Cremes, so really your more standard lipsticks for everyone. These come in nine shades, and I think Wild Poppy might be one for me.

The lipsticks are packed with true colour pigments. The Cooled Chromes, Shimmer Pearls and Edgy Cremes have medium, buildable coverage that glides on effortlesly, and the Ultra Mattes feature a super soft and light, mattified finish, and the full coverage is great.

I look forward to trying a pink or red in this format.

Each lipstick is infused with a superfruit cocktail of ingredients – a natural blend of three power oils – Pomegranate, Mango, and Acai, to help condotin and soften lips. Oh, ad they have a sweet vanilla flavour, which is quite nice.

Estee Lauder Pure Color Love Lipsticks, £19 each, available from counters and esteelauder.co.uk from April.