Go Blonder with John Frieda

If you’re blonde, and you want to go blonder, you’re going to love this new range from John Frieda. Go Blonder helps you do just that. How I wish this was around when I was blonde!

Throw away those lemons, ladies – you can go blonder in a much more easy way with the newly formulated Sheer Blonde Go Blonder Lightening Shampoo and Conditioner (£5.99 each). Specially designed to lighten hair for an all-over brighter blonde hue, the Go Blonder collection gently reduces colour pigments in the hair.

Hair is visibly lightened in as little as three uses and colour lifted up to two shades in as little as seven uses. With a unique complex consisting of lactic acid combined with citrus and camomile, this newly enhanced lightening system has been developed to deliver faster results and improve the appearance of hair for a brighter-looking blonde.

It’s safe to use use on all shades of blonde, and free from the chemicals typically found in lightening products that leave hair dry and damaged. Sheer Blonde Go Blonder Shampoo and Conditioner work together to improve hair condition with each use – leaving it looking shiny, brighter and feeling soft.

There is also a Sheer Blonde Brightening Oil Elixir (£9.99) which has been designed exclusively for blonde hair, for maximum shine. If you have ever been blondem you know how dull and dry your hair can be.

The Brightening Oil Elixir revives that dull, dry hair for improved colour and texture, restoring the brightness and shine lost through chemical processing and styling.

Formulated with Sunflower and Argan oil, it  brightens blonde hair whilst helping to hydrate and repair, transforming the colour and leaving it looking smooth and feeling more manageable.

It also helps to detangle and tame flyaways, whilst boosting the hair’s ability to reflect light directly off of the hair fibres, for ultimate shine.

And you can also apply a small amount to wet hair for heat protection whilst styling, and also smooth over dry ends for a glossy finish. A brilliant multi-use product.

The John Frieda Go Blonder range is available now at Boots