Holly Willoughby for Garnier

Holly Willoughby has been announced as the latest Garnier brand spokesperson. The pregnant TV star’s first campaign – for Garnier Nutrisse Pearly Blonde – will air nationwide from July 4.

Almost a third of UK women are blonde, highlighting that British women have a long-standing love affair with blonde hair colour. It’s  flattering against the skin, reflecting light and defusing shadows to help you look and feel your best every day, blonde also hides grey hairs with the most soft, harmonising result.

Garnier Nutrisse Crème Pearly Blondes is a new collection of four shimmering blonde shades – the best blonde shades especially for British women. Just like Holly, Garnier say, women know the key to beautiful blonde colour perfection is soft, shiny multi-tonal shades brought to life on hair that feels as good as it looks.

And so they have created The Pearly Blondes with a unique blend of multi-tonal blonde technology, enriched with three  oils for nourished and long-lasting, truly multi-dimensional blonde colour from root to tip. The three oil blend is made up of avocado, olive and blackcurrant, helpong leave hair feeling super soft, shiny and healthy.

“My hair is really important to me, and getting the right blonde can be challenging,” says Holly. “Good and bad hair days will come and go as they please but your colour is something you can control. Over the years I’ve experimented and I’ve pretty much been every colour, now I can’t imagine being anything other than blonde. I truly feel that I have found my perfect base colour – I love it! The first time I used Nutrisse I was genuinely impressed with the result, if I hadn’t been then I wouldn’t be using it now. I was really surprised by how soft my hair was, it just had this really beautiful glossy shine. So win win! Garnier is one of those brands that I trusted before I was even involved with them. It’s a brand that I felt I could turn to. It’s a real pleasure to be part of it all.” .