Prime Time with Estee Lauder

Estee Lauder launch a revolution in priming this month with their Double Wear 3 Minute Priming Moisture Mask. They also launch The Smoother Universal Perfecting Primer to add to their primer family. I wrote a feature for the Daily Record all about primers recently- read the article here -  and most makeup artists would agree they are essential for a great base. But this new mask formula is innovative to say the least. Of course it's a sheet … [Read more...]

Elizabeth Arden’s Flawless New Year start

Elizabeth Arden start the year with a new primer that promises to make you look five years younger. I'm not sure that can actually happen, but let's look at the primer in question. Elizabeth Arden Flawless Start Instant Perfecting Primer, out this week, fuses skincare benefits with cosmetics, and smoothes uneven texture and diminihes the appearance for pores, fine lines, and wrinkles AND gives the skin a moisturised and radiant glow. So, as … [Read more...]

Emma Hardie’s New Protect & Prime SPF30

I love Emma Hardie products -  if you read this blog regularly, you will know that. But I am not exaggerating when I say her latest is my favourite of hers yet! The new Emma Hardie Amazing Face Protect & Prime SPF30 cream is absolutely brilliant. I used this the other morning, and then when I looked in the mirror later that day to apply some lipstick on my unmade up face, I thought 'gosh, my skin looks good'. Then I remembered I had used … [Read more...]

Smashbox Primer Water

I was a little bit sceptical about this latest launch when I first saw it last year. Essentially, it's water. Smashbox Photo Finish Primer Water launches next month, and it's a spritz of, well, water, which will prime, hydrate and give radiance. Essentially it's the iconic Smashbox Photo Finish Foundation Primer, which was developed in 2015, to help makeup look better, last longer, and to blur imperfections on shoots, in a lighter, purer, … [Read more...]

Ask Merle! Rosacea

So, you may have noticed that there was a chance to ‘Ask Merle‘ on the 5pm Health and Beauty Facebook page last month. This will be a regular thing, every month, so if you have any beauty questions you want answered, then please do look out for the Ask Merle FB post, and get asking! This month's question came from Marisa, from Glasgow, who asked: "I'm looking for new foundation, but there is so much to consider, I'm in need of some help.  I have … [Read more...]

Clinique New Superprimer Face Primers

Primers - they're everywhere! It's one of the beauty buzzwords of this year, so it's no surprise the big guns are moving in. Here comes Clinique with a full range of six Superprimers. Yep, not just primers, but superprimers - for all types and tones of skin. Used before foundation, they are, as Clinique puts it, "foundation's new best friends". First up there is a Superprimer Universal Face Primer which offers a colourless formula that instantly … [Read more...]

Stay Flawless with BeneFit’s new 15 Hour Primer

Primers are having a bit of a 'beauty moment' - they're everywhere! A primer is the last step in your skincare routine before you apply your foundation. Way back when they were called mattifiers - this is essentially what they do - they mattify the skin - smooth it out, and prime it for foundation, hence, primer. BeneFit's best selling the Porefessional primer is excellent for mattifying, smoothing out uneven skin and masking pesky pores, but … [Read more...]

Prime- time primers!

Primers. What are they? There are a few new ones out in April/May, so here's a quick breakdown of what they do. Basically, they 'prime' the skin - that is get it ready for your foundation. So, primers fit into your skincare regime after your daily moisturiser, before your makeup routine. "Every good artist knows that the key to a good foundation in every masterpiece is a skillfully primed canvas," says Tom Pecheux, Estee Lauder's Creative Makeup … [Read more...]