Crabtree & Evelyn Announce New Brand Identity

Crabtree & Evelyn has announced a new brand identity, more in keeping with the ethos of its founder, wanderlust and nature enthusiast, Cyrus Harvey - and one that is aimed at bringing it right into the 21st Century! The brand is obviously looking to move away from an old lady gift set image,  to one that resonates with the younger generations. Let's be honest, no-one ever has really thought Crabtree & Evelyn is cool, have they?!  It's … [Read more...]