NEW Benefit Brow Contour

Is it just me, or are we actually TOTALLY obsessed with eyebrows? They are certainly big beauty news, and Benefit is the world's number one brow brand, so, if a new product is coming, it's coming from them. Benefit has so many eyebrow products, it's hard to know where to start - and here comes another one! This one is Brow Contour Pro - a 4-in-1 Contour Pencil. It's like one of those old four colour pens (Clarins did this style first last … [Read more...]

Benefit’s new BadGal Bang Mascara

Benefit's new mascara promises to boldly go where no mascara has gone before! Okay, it doesn't, (and that's a Star Trek reference in case you didn't get it...) but it was released with a round of spectacular space style events - and it's not just a gimmick. The formula features aero-particles, which are derived from space technology. These aero particles are one of the lightest known materials, and the mascara has lots of new features to … [Read more...]

Benefit launch Porefessional Pearl Primer

Benefit launch The Porefessional Pearl Primer just after Christmas - perfect for the whole Korean K-beauty-led 'glass skin' trend that you are going to know all about come 2018 - trust me. The idea behind it is, of course, perfect skin. But rather than the matte perfection we've all been after this year, and not the dewy look that can be a bit much, this is a sort of middle-ground - a 'glass effect. Super shiny, but perfectly matte … [Read more...]

Benefit launch Punch Pop!

Super cute, super retro, super cool. I love these new Punch Pop! lip colours from Benefit. They're an antidote to the mass matte trend, and the packaging is just perfect. Pop goes your Pucker, say Benefit, as they aim to coat your lips in a luscious, rich, nourishing liquid lip colour with super shine. Each vibrant colour has a POP of bursting colour, sensational shine and Vitamin E. Punch Pop! was inspired by iconic bubble gum - … [Read more...]

Benefit go Boi-ing with all concealers

Benefit are giving their concealers a bit of a makeover - and adding a new one to the range. All of their concealers now come under the Boi-ing banner - and there are four in total. Boi-ing Airbrush Concealer is the new kid on the block, Boi-ing Hydrating Concealer is the newly revamped Fake Up, Boi-ing Brightening Concealer is the newly revamped Erase Paste, and there's the Boi-ing Industrial Strength Concealer, given a new look, and new … [Read more...]

GALifornia Dreaming with Benefit

Benefit go back to their Californian roots with the launch of this new GALifornia Blush. Founders of the brand, Jean and Jane Ford moved from Indiana to California in 1976 - the summer of love - looking for a new adventure - and boy, did they find it! San Francisco was the hub of California's hippy movement, and it was there they settled, in the city's Mission District. GALifornia is a sunny golden-pink blush to give cheeks a splash of … [Read more...]

Benefit’s Roller Lash in Brown

Who remembers Benefit's Roller Lash mascara launch last year ? We blogged about it, and since then it's rivalled They're Real as Benefit's best mascara, and is the UK's number one best-selling prestige curling mascara. So there! Now, they've launched a brown version of it, and it's fab! I do love a brown mascara. It's very flattering, a change from harsh black, and Old Hollywood movie star Bette Davis was a brown mascara fan - and she has the … [Read more...]

BeneFit Advent Calendar Launch!

Yes, yes, okay, it's only October, but Christmas is coming - you can't deny it! And if you want one of Benefit's coveted advent calendars, then you will need to get your Christmas hat on next week! Benefit launch their advent calendar, Candy-Coated Countdown, in stores in November, but you can get it online next week! It will be available at and, from 12noon, Thursday October 16. You can also pop into your … [Read more...]

BeneFit Tinted Lip Balms – sneak peek!

BeneFit just keep bringing out fab new products! Here's another one for June - Hydrating Tinted Lip Balms. It's 'tinted love' from BeneFit for the summer with four gorgeous lip balms which match up with their four fab tints. Bene Balm is a sexy red rose tinted balm, Cha Cha Balm is a juicy mango, Lolli Balm is a candy orchid, and Posie Balm has a poppy pink tint. The balms contain mango butter, and glide on, leaving your lips soft and smooth. … [Read more...]

London Calling….

All eyes will be on London for the next two weeks...isn't there some big sporting event going on?! To celebrate all things British this year, BeneFit brought out their brightening primer, That Gal, in this brilliant London-themed packaging. It seems to be sold out online, but you might get lucky in store. Instead of featuring New York, it features the London skyline, complete with Big Ben, Tower Bridge and the London Eye. Of course, no matter … [Read more...]