MAC Cosmetics tops the Instagram beauty brands

If you're on Instagram, you probably follow at least one beauty brand. And if you're on Instagram you are one of one BILLION active users worldwide (as of June 2018). So it's no wonder brands love this platform,and recognise its  potential to engage existing and new users to like, share and feel encouraged to buy a product or service. But who reigns supreme on Insta? And which beauty brands are the ones to follow? According to a recent survey … [Read more...]