Sometimes beauty products land on my desk that seem a bit absurd. This was one of them – the New Skinbuddy mask for men with beards. Granted it does look a bit mad, but there’s method to the madness!
Facial sheet masks are one of the most popular and effective treatments to help improve the appearance of the skin through hydration – and are used to help with ageing, targeting fine lines, wrinkles, and dryness. Most conventional sheet masks are designed for women meaning they are too small for larger male facial shapes, plus they are especially difficult to fit for men with beards, as they don’t adhere properly to the skin.
That’s where the German-made New Skinbuddy comes in. The 2-in-1 face and neck sheet masks were developed specifically for men with beards. Thanks to an innovative design and perfect-fit technology, they are suitable to be used even with facial hair, and also on the neck.
Created by Oliver Barg, the masks are specifically designed for larger male facial features and beard/neck use. They’re made from 100 per cent natural perfect-fit stretch cotton and infused with age-defying facial serum specially formulated for men, which will hydrate, refine the skin, reduce pores and minimise fine lines and wrinkles.
“If you’ve got a beard, you will know that conventional facial sheet masks can be tricky to use,” explains Oliver. “Most don’t adhere properly to your face, so using them is difficult and you don’t get to enjoy all their benefits. We only use the best quality and scientifically proven ingredients, manufactured in South Korea – the world’s leading facial sheet mask experts – and produce our masks in one of the country’s most advanced factories. In my twenties, I felt indestructible. But partying and my age soon caught up with me. You can’t turn back time, and you can’t reverse the signs of ageing.
“Sure, smartphone filters mean you can still look great in photos, but if you don’t take care of your skin and look in the mirror, you’re faced with the harsh reality – fine lines, wrinkles, and dry patches. Having spent 15 years living in Hong Kong, I was familiar with the popularity of facial sheet masks for women to help them defy the effects of ageing. But they were less popular with men until celebrities like Ronaldo, Jimmy Fallon, Chris Pratt or even P. Diddy started using them recently.”
Recent research has shown that as more men embrace the bearded look, they are also spending more time and money on skincare, with sales of male skincare up by 16.5 per cent in the last year. A third of UK men say they use face creams and lotions on their skin. While men are spending more on keeping their skin and hair looking good, categories such as razor blades and shaving products have been hit, as more men choose the bearded look. The number of clean-shaven men is in decline, falling almost 20 per cent in the last five years. The amount of men who are switching between clean-shaven and stubble has increased by 15 per cent in three years.
SKINBUDDY costs £38.65 for a set of five masks. Find out more at skinbuddy.com
If you are, or you have, a man looking for a grooming deal, then pop onto 5pm Spa and Beauty. We’ve picked out a few of them.
At Petra Salon in Glasgow’s Buchanan Street, there’s a Big Deal for a Men’s Grooming Package with Beard Trim for £19. You’ll get a consultation, power wash, cut and grooming, and that all-important beard trim. it’s an hour in the barber’s chair that will help you relax and come out feeling fresh and ready for anything.
At Elmbank Therapies in Glasgow’s Charing Cross, take some time out with the Men’s Relaxation Package for £39. It’s a top-to-toe pamper package and includes a back and shoulder massage, neck, scalp and face massage, and a soothing foot massage. It’s a 95-minute relaxation. The deal can be taken from now until March 31 and can be used Tuesday and Wednesday 10am-6pm, Friday 10am-8pm, and Saturday 10am-4pm.
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There’s an opportunity to have a Couple’s Therapy Package at the PURE Spa in Edinburgh’s Apex hotel, for £225, which is super indulgent. It starts with a PURE signature foot ritual, then a full-body Himalayan salt scrub will invigorate, cleanse and purify the skin. You can then choose between a skin-specific Elemis spa facial fully tailored to your needs, or a full-body Swedish/relaxing massage using PURE aromatherapy oil blends to provide a complete sensory experience.
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Get New Year ready with PURE Spa & Beauty! Our city spa’s are open throughout New Year so what better time to treat yourself to a relaxing pamper day 💆🏼 #beauty #skincare #spaday #spatreatment #dayspa #selfcare #selfcareday #skincareproducts #skincaretreatment #skincareroutine #beautycare #newyear #newyearnewyou #newyear2019
If you fancy a Beard Trim and Shape-Up then the staff at Marmaris Turkish Barbers in Glasgow’s west end are up to the job. For £10, you can have that beard tidied up. if you don’t have a beard, you could book in for the Full Luxury Package for £30. This includes a hair cut, traditional hot towel shave, black face mask and ear, nose and facial wax.
The salon uses products such as Hot Wax, Ion, XP, Red One and Ossion will be used, and tea and coffee will be available.