Max Factor has launched a new mascara for August, and there’s also a primer. When they landed on my desk they reminded me of those mascaras you used to get with the white primer to apply first, and how I turned up at work one day with one eye only done in the white…
…I’d forgotten to apply the black mascara on top, and my lovely colleague asked me if I was auditioning for Clockwork Orange. Since then I’ve been wary of white lash primers!
But,. I do love a new mascara, and I was delighted to be gifted this new Max Factor Lash Revival Mascara and Primer to try for the purposes of this review. First off, I remembered to apply it after the primer, so that was a good start!
So let’s start with the new Max Factor Lash Revival Primer – this has a unique conditioning formula featuring vitamin E and oils, so you can boost lashes and condition them over time. The micro-fibres instantly add length to your lashes – just don’t forget to put mascara on top! It’s a bit of a funny one this – not that thick in application, and I couldn’t see much difference in how the mascara looked with or without the primer, to be honest.
The mascara itself is Max Factor’s first mascara infused with bamboo extract, which, they say, will visibly revive your lashes within four weeks of application. The formula will fortify and condition with each application. The brush is curved, inspired by the shape of the eye, and it gently combs lashes to create volume with no clumps.
I like a thin mascara brush, so I did have reservations about this one, but it wasn’t difficult to use at all. It hasn’t smudged too easily, and I’ve had no flaking, which is all we ever expect from a mascara, but so many times they fail to deliver!