Benefit launches a new concealer next week. I’m quite excited about this because they do good concealers. And because the packaging looks like a pencil with a rubber at the end. I love it!
The NEW Boi-ing Cakeless Concealer is a full-coverage liquid concealer that will conceal everything – from dark under-eye circles to blemishes and discolouration. But, it feels, say Benefit, lightweight, and doesn’t cake, crack, or settle into fine lines. The silky-smooth, the liquid formula has specially coated pigments allowing high pigment deposit without heavy layering. You just need a simple, thin layer.
It’s applied with a cushion tip, with a curved side that fits the natural contours of your face, and a flat side perfect for concealing larger areas if you want to. It has an algae-derived ingredient in it which will help smooth the skin and those pigments. It’s available in 12 shades.
To celebrate the launch, Benefit has announced its very first Benefit x Deliveroo collaboration – and the Benefit Cosmetics Cake-AWAY – for one day only!
This fun event is a one-day-only event, in selected locations in London, Manchester and Glasgow. For each Cake-AWAY, a Benefit x Deliveroo rider will arrive at the delivery location and present the cakes in a bespoke box – and there will also be a senior Benefit MUA on hand at each delivery to shade match the customer for the new Boi-ing Concealer and hand it over FREE!
Cakemaker Lily Vanilli has created bespoke – and delicious -designs for Benefit, available for one day only. The cakes are Vegan raspberry vanilla cake with cherry, Gluten-free strawberry cupcake, and Mini matcha flower sponge cake.
The price is £12 per person and you get three cakes and one concealer. Keep checking the Benefit website for more info.
The Boi-ing Cakeless Concealer is available from August, £18.50, at Benefit locations, and benefitcosmetics.co.uk