International Women’s Day has been and gone, but that doesn’t mean the empowerment of women is ever off the table. Did you know that Elizabeth Arden herself provided red lipsticks to suffragettes marching down Fifth Avenue in New York?
Me neither, but that’s kind of cool. Earlier this month, Elizabeth Arden announced its March On Pink, the next phase of the brand’s signature philanthropic campaign through a $1million pledge to support UN Women in their work to advance women’s issues worldwide.
At the heart of the campaign is a limited-edition lipstick signed by Reese Witherspoon, who is the brand’s Storyteller-in-Chief. (Whatever that is. That’s a new one on me!) The lipstick shade is Pink Punch, and 100 per cent of the profits will be donated to UN Women.
Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.
“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”
One hundred years since the red lipstick hand-out, Elizabeth Arden remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.
“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit,” says Ava Huang, General Manager, Elizabeth Arden. “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another. We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”
The UN Women organisation will use the funds raiaed through the Elizabeth Arden March On to continue to fuel its ‘Making Every Woman and Girl Count’ gender data initiative.
“One of the strongest drivers of change toward gender equality is widespread awareness and participation,” explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”
If you want to help, and get yourself a new lipstick at the same time, then the March On Beautiful Color Lipstick in Pink Punch is available now, £22 at elizabetharden.co.uk and in department stores globally.