Shiseido launch new collection and new Global Colour Ambassador

SHISEIDO is not a brand that I keep up with, but its colour game has always been strong and this AW is no exception. The latest colour collection is vibrant, and full of brilliant products in excellent colours.

The brand has also just announced a new Global Colour AmbassadorPatrick Ta. “Shiseido has such a rich heritage and there is so much to tap into as a makeup artist,” said Patrick on his appointment. “The brand also has a history of supporting emerging talent from many disciplines, which is really encouraging for artists with a strong creative vision like myself.

“I’m especially excited to show my followers and celebrity clients how they can use the new Shiseido makeup range to express themselves through colour and texture.”

You can do that with 22 products in four textures, and an amazing 135 shades, online, or at counter. I’ve been trying a few products recently – the Aura Dew Highlighter, Minimalist Whipped Powder Blush, Kajal InkArtist, and ArchLiner Ink.

There’s also a new Modern Matte Powder Lipstick (£25) that I would like to try, being a bit of a matte lippy lover. This one comes in 24 shades, and contains spherical pigments suspended in an ultra-clear base Unlike most matte lip products, this formula offers the comfort of a balm by melting and transforming into an ultra-thin powder that envelops the mouth in creamy, opaque colour, says Shiseido.

The matte finish absorbs light rather than refracting it, lending statement-making shades more richness and depth. The custom, angular bullet not only reflects Japan’s modern approach to architecture, but the square shape provides extreme precision and control for perfectly delineated lips without the need for liner.

 

The Minimalist WhippedPowder Blush (£32) is brilliant. It uses breakthrough AirFusion Technology, so,  this fluffy, meringue-esque blush blends effortlessly across skin like a mousse, but transforms into an ultra-thin, featherweight powder with a soft matte finish. It’s easy to use, it’s liught, not drying, and you canb use it for a subtle flush, or layer it up for a more defined look. It comes in eight shades.

 

The Aura Dew, Face, Eyes, and Lips (£28) is available in three shades – Solar, Lunar and Cosmic. The shades are inspired by the lights of Tokyo, and the product is really lovely, creating a little or a lot of highlight wherever you want it.

The Kajal InkArtist Shadow (£22) is an all-in-one liner, kajal, eyeshadow, and brow filler. I have the deep blue shade, so probably not going to use it on my brows yet, but it looks great on lids, and even better on the waterline of your eye. It’s tear-proof, sweat- resistant, smudge-proof, crease-proof, and waterproof.  There’s a detachable sharpener which was developed to keep the integrity of the tip intact up until the very last swipe, while a sponge blender can be used to create a diffused finish. It comes in 10 shades inspired by modern and ancient Japan.

The ArchLiner Ink (£22) in Shibui Black is brilliant. I love it when I see a new product that is innovative. I’ve never seen an arched tip like this, and it is really easy to use and goes on beautifully. The tip is micro-fine, so you can get right into the lash line.

The new SHISEIDO range is available from September 2018 at FeelUnique.com, John Lewis and House Of Fraser nationwide.