Benefit announced details of their fifth annual Bold is Beautiful charity campaign today. The global philanthropy program raises donations to support partner charity organisations that empower women & girls, helping them be BOLD, BELIEVE in themselves and ACHIEVE their full potential.
Benefit Cosmetics UK’s charity partners are Look Good Feel Better & Refuge. For the month of May, Benefit donate 100% of its profits from every brow wax at their Brow Bars to the charities. Read more about the global campaign on their website at this link
All customers who have a brow wax during the month of May will receive a FREE Benefit mini mascara of their choice (worth £10.50) to thank them for their donation. The Bold is Beautiful campaign is live from 28th April –27th May this year.
And, due to the phenomenal success of their all-pink charity pop up shops in 2017, Benefit has decided to bring them back for May 2018!
You’ll find the shops in London, Cardiff, and Glasgow. The London shop launches tomorrow, and the Glasgow shop will launch in May, in St Enoch Centre. The shops will be bursting with all-pink items donated by favourite brands including Missguided, Vivienne
Westwood, Skinny Dip and Agent Provocateur.
This year there’s an exciting twist – the immersive and entertaining space will offer visitors the chance to do even more, from browsing and instagramming a series of mini-instillations (in every shade of pink!), to capturing candid photo moments inside a mirrored cube!
In 2017 Benefit raised £352,308 in the UK & Ireland, and in total the company has raised over $11million to date in 17 countries and over £1 million over the last five years in the UK alone.