When I told my husband about this new ‘unisex’ lipstick from Poppy King’s Lipstick Queen he looked confused. “Surely ALL lipstick is unisex,” was his response. “If I wanted to wear lipstick, I could wear any lipstick, no?”
And he’s right. I don’t get this new launch from Lipstick Queen. I can see the good intention behind it, but I think it’s missed the mark spectacularly. In these gender fluid times, surely makeup can be worn by anyone, regardless of how they identify?
As for the lipstick itself, it’s a rather horrible shade of grey, which is called Bruised Mauve, it has a suede-like matte texture, and gives you, according to Lipstick Queen, ‘fuller-looking lips that appear photoshopped’.
It contains a rich formula of Vitamin E, and shea and mango butters. It’s very soft and moisturising, and is more of a tone than a shade – it changes the appearance of your lips, as opposed to the colour.
Lipstick Queen has cornered the market in these lipstick shades that adapt to your own lip tone, and I get that some people love them. I’m not as much of a fan, because I like my lipstick bold and bright.
I’m not sure if this is as big a winner as some of their others, but I’m sure it will have fans – of every gender.
Lipstick Queen Girls Will Be Boys, £22, Space NK from February