If you are a fragrance fan, then pop March 1 2018 into your diary and get yourself down to your nearest Space NK or log on to spacenk.com and get acquainted with Jo Loves, as the brand finally launches across the UK & Ireland.
Jo Loves is Jo Malone’s creation, and it is beautiful. I do get a lot of samples in this game, but I never say I love something unless I really do, and it is very hard not to love Jo Loves! The fragrance guru launched the brand a in 2011, very quietly, and grew and evolved it into what it is now. Finally, the UK-wide launch is here.
I am so delighted to announce our partnership with Space NK. Over the last few years we have as a team pursued creativity and artistry at Jo Loves bringing fragrances and experiences to market that are totally unique; from the award-winning Pomelo to the world’s first Fragrance Paintbrush™, Space NK embrace our entrepreneurial thinking and nurture the vision making them the perfect partners. We look forward to working together – Jo Malone MBE
Jo Malone’s personal story is amazing, and her autobiography is great. I don’t usually read autobiographies, but you should give it a go even if, like me, you don’t. And, although Jo Malone London, the brand she sold to Estee Lauder years ago now, still produces some great scents, Jo Loves is like the good old days, trust me.
The brand will debut at Space NK stores including London, Leeds, Manchester, Glasgow, Edinburgh and Dublin, and there will be a limited, specially curated collection, which will include fragrance, bath and body, scented candles, and the brilliant Fragrance Paintbrush, in signature scents.
Those scents will be Pomelo, White Rose & Lemon Leaves, Green Orange & Coriander, and Red Truffle 21. The only one of those I can’t recall having sniffed is Red Truffle 21, but if it as as lovely as the rest, then I look forward to smelling it.
Pomelo is a joy. It’s sparkly, fresh, and zingy – a perfect spring/summer fragrance. And, if you are into beautiful packaging, then this is your thing. Gorgeous. Jo Loves comes in beautiful white bozes, with accents of red, and anything from this brand would be a lovely gift.
This is Pomelo by Jo Loves. ❤️It was my go-to summer fragrance last year, and it brightens up a wet January morning. Now, drum roll please, the good news is that this LOVELY brand, from Jo Malone – the actual person- is coming to a Space NK store near you from March! Hooray! A curated collection of fragrance, body products, candles and the awesome Fragrance Paintbrush will be available in stores – and near me that’s Edinburgh and Glasgow. Prices are not too high, and this stuff, trust me, is gorgeous. More on the 5pm blog – link in bio. . . . #joloves #jolovesxspacenk #spacenk #fragrancefan #fragranceaddict #scent #perfume #jolovespomelo #jomalone #beautynews #beauty #beaute #thisismerlesworld #merlesbeautyworld #smellme
The Fragrance Paintbrushes are £40 and are a genius product, great for holidays. I wrote about them extensively here last year. Home candles are £55, fragrances start at £70, and body products from £40.