bareMinerals launchAgeless Genius collection

It’s another new year, and we’re getting another year older. So, maybe time for a new anti-ageing range? bareMinerals will provide this month, with their new Ageless Genius collection, powered by gold.

Formulated with a powerful complex of mineral gold and age-defying peptides, the new range delivers potent wrinkle-fighting results with three targeted treatment products – Firming & Wrinkle Smoothing Serum, Neck Cream, and Eye Cream.

bareMinerals Ageless Genius collection

The Firming & Wrinkle Smoothing Serum (£48) helps support skin’s natural collagen – we all know that when our collagen starts to diminish, our skin starts to sag, and we get wrinkles.  This lightweight lotion serum is infused with mineral gold, age-defying peptide and renewing Vitamin A. It also contains Antioxidant-packed Ginseng Root, Cherry Fruit Extract, soothing Calendula and Beech Bud Extract, known for its collagen-supporting properties, ingredients which work together to improve skin texture and protect it from environmental damage.

The Firming & Wrinkle Smoothing Eye Cream (£36) might be the most importnt of the trio. The fragile skin around the eye area is the first to develop expression lines and other visible signs of maturing skin, including the appearance of puffiness and dark circles.This eye cream is infused with Eyebright Extract, a powerful plant with smoothing capabilities and a trio of potent peptides to help de-puff and firm the appearance of skin. Shea butter helps to soften the skin. This is a very rich and luxurious eye cream, but don’t use too much.

Finally, the Firming & Wrinkle Smoothing Neck Cream (£42). This is an area we will ALL ignore until it’s probably too late. So maybe try to think about it now, if you haven’t already. I am a fervent user of neck creams now – and don’t stop just at the neck, go down into the upper chest area as well. This cream also features the mineral gold in the other two in this range, as well as the peptide complex, but they are bolstered by Edelweiss extract, known for its firming properties, hydrating Algae extract and free radical damage-inhibiting Jasmine extract.

Use all of these products as party of your new year skincare regime, adding in your favourite moisturisers.

bareMinerals Ageless Genius Collection, available from January 2018, at bareMinerals locations, and