Benefit launch Punch Pop!

Super cute, super retro, super cool. I love these new Punch Pop! lip colours from Benefit. They’re an antidote to the mass matte trend, and the packaging is just perfect.

Punch Pop! from Benefit

Pop goes your Pucker, say Benefit, as they aim to coat your lips in a luscious, rich, nourishing liquid lip colour with super shine.

Each vibrant colour has a POP of bursting colour, sensational shine and Vitamin E. Punch Pop! was inspired by iconic bubble gum – the packaging features bubble style fonts, big juicy lips and fun punches of colour with ‘flavour’ shade names for each colour.

Benefit's new Punch Pop!

There are five colours in total  – Watermelon Hot Pink, Strawberry Juicy Red, Bubblegum Sweet Pink, Cherry Pinky Red, and Mango Tropical Coral.

Benefit Punch Pop Shades

They’re a fun addition to your makeup bag, a bold alternative to the usual AW beauty buys.

Benefit Punch Pop!, £15.50, available now at counters, and