Rimmel Stay Matte Liquid Lip Colour

Rimmel are the latest brand to launch a matte liquid lipstick  – the Rimmel Stay Matte Liquid Lip Colour. I’ve not tried it yet, and it will have to go a long way to beating Smashbox’s Always On Matte Liquid Lipstick which is brilliant.

The lovely Rita Ora looks great wearing shade Plum This Show, one of 15 shades, including eight ultra-edgy hues – there’s a blue, a black and a grey in there, along with seven gorgeous pinks and nudes.

Rita Ora in Rimmel's new matte liquid lips

But that’s enough from me. Rimmel have kindly answered every question you might ever have about this new Liquid Lip.

WHAT IS SO DIFFERENT AND NEW WITH STAY MATTE LIQUID LIP COLOUR?
The new Stay Matte Liquid Lip Colour lipstick is a patent pending, multi-benefit liquid lipstick with intense, velvet matte colour, with up to 12 hour staying power
HOW IS THIS DIFFERENT FROM A MATTE LIPSTICK?
Unlike other matte lipsticks that can be drying, Stay Matte Liquid Lip Colour lipstick provides ultimate comfort on the lips with no compromise lip colour.
WHAT ARE THE BENEFITS OF A LIQUID FORMULA VS A STICK FORMULA?
With a liquid format, the formula glides on smoothly without dragging or skipping.

Rimmel Stay Matte Liquid Lips
WHAT ARE THE MAIN BENEFITS OF THIS PRODUCT?
It’s an all in one lip colour that’s kiss-proof, touch-proof, waterproof with up to 12hr wear.
WHAT MAKES IT DIFFERENT/SUPERIOR TO THE OTHER LIQUID MATTES ON THE MARKET?
The new Rimmel Stay Matte Liquid Lip Colour has up to 12hr wear, and is also water, kiss and touch-proof. Unlike other formulas, it’s also comfortable and has a velvety feel on the lips.
WHICH INGREDIENTS ARE RESPONSIBLE FOR THE HIGH INTENSITY OF THE COLOUR
FROM THE FIRST STROKE?
The formula includes bright and high intensity pigments. This means colour stays true over time.
WHAT MAKES IT SO IMPRESSIVELY LONG LASTING? WHICH INGREDIENTS ARE
RESPONSIBLE FOR MAKING IT LAST UP TO 12 HOURS?
Light film formers and structural polymers allow for long holding colour and wear. The flexible film moves with the lips and creates a smooth barrier that provides water and wear resistance.

More Rimmel Stay Matte shades

WHICH INGREDIENTS MAKE THE FORMULA SO LIGHTWEIGHT? WHICH INGREDIENTS
ALLOW THE LIQUID TEXTURE TO TRANSFORM INTO SUCH A LIGHTWEIGHT TEXTURE?
Vegetable derived, light weight volatile emollients help contribute to the smooth application and light weight texture.
WILL THE PRODUCT DRY OUT MY LIPS?
No. Stay Matte is extremely comfortable to wear, once applied, you forget you’re wearing lip colour
WHAT INGREDIENTS ARE RESPONSIBLE FOR GIVING MY LIPS A NON-DRY FEELING?
A matrix-technology with lightweight ester and Mineral based gellants provide the lightweight, second skin flexible texture and sensual feeling.

Rimmel Stay Matte Lips
HOW MANY SHADES ARE AVAILABLE? WILL ALL THE SHADES HAVE THE SAME COLOUR
INTENSITY?
Stay Matte Liquid Lip Colour is available in 15 shades. The colour result is intense from the very first stroke.
WHAT INGREDIENTS ARE RESPONSIBLE FOR THE SILKY VELVET MATTE FINISH OF THE
PRODUCT?
Spherical powders and slip agent ingredients provide a smooth feel.
WILL THE PRODUCT RESIST TO WATER, TOUCH AND KISS? IS THE FORMULA TRANSFER
PROOF?
Yes, the formula is water, touch and kiss-proof with up to 12 hour wear.

PHEW! I can’t wait to try it now to see if it lives up to all of these wonderful claims!

Gorgeous Rita Ora for Rimmel London

So, the shades are Pink Bliss, Blush, Pink Blink, Rose & Shine, Fire Starter, Coral Sass, Be My Baby, Latte To Go, Moca, Midnight, Plum This Show, Heartbeat, Blue iris, Pitch Black and Shadow.

Rimmel Stay Matte Liquid Lip Colour, £5.99, available from Boots and Superdrug, from July 5.