Loyally Blonde - with Fudge

Any blondes out there? Fudge Professional’s recent survey reveals some interesting truths about you! And it seems, if you are blonde, then you definitely do think blondes have more fun, and want to stay that way!

A massive 81% of blonde-haired British women are completely loyal to their hair colour. So much so, that 40% of them would rather wear not makeup than have no bleach or tint to hand to keep their locks flaxen!

The survey also revealed that most blondes – 73% of them – will spend over £600 a year on their hair. And the one thing blondes – and I have been there – want to know the most is how to keep those locks from looking brassy.

We want rid of those yellow tones. A massive 65% of blondes, however, don’t know what products to use to remove the brassy tones.

Fudge, obviously, recommend their products, and as a former blonde, I do firmly believe in yellow-reducing products and toners.

Hair becomes yellow or brassy because of many factors such as the sun and heat styling, but it all starts with the frequency of hair washes. The more you wash your hair, the faster it tends to go yellow. I always advise my clients to use a colour specific shampoo such as Fudge Professional Clean Blonde Shampoo  – Tracy Hayes, Global Head Of Technical Training for Fudge Professional

And then there’s this brand new, salon strength,  violet toning blow dry spray, Clean Blonde Violet Tri-Blo (£12.95) which instantly removes the yellow, revealing cooler, ashy blonde tones. It’s simple to use, gives you heat protection – essential to blonde hair which might be a little worse for wear, and banishes the nasty yellow tones.

Fudge Professional Clean Blonde Violet Tri-Blo Spray, £12.95, visit fudgeprofessional.com for stockists