Benefit go back to their Californian roots with the launch of this new GALifornia Blush. Founders of the brand, Jean and Jane Ford moved from Indiana to California in 1976 – the summer of love – looking for a new adventure – and boy, did they find it!
San Francisco was the hub of California’s hippy movement, and it was there they settled, in the city’s Mission District.
GALifornia is a sunny golden-pink blush to give cheeks a splash of California colour – never a bad thing in Scotland in February! Shimmery gold mingles with warm pink, and the surface of the powder is embossed with a solar design – albeit an overspray in gold, which won’t last, which is a shame.
It’s inspired by the warm sunshine and free spirited Cali vibe, say Benefit, and the artwork – which I LOVE, was, says Hannah Mallot, Creative Director at Benefit Cosmetics, “inspired by vintage 1970s California surfer girls”.
Oh yeah, and it is scented!It smells of pink grapefruit and vanilla – heavier on the vanilla, I’d say – not really for me.
If you love Benefit powders and blushes, then add this to your collection. It is a pretty basic peachy pink blush, but as with all Benefit box blushers, it’s more about the item as a whole, and if that’s your thang, you won’t hesitate or baulk at the price (a wee bit much for blush).
Benefit GALifornia, £24.50, available from February 11, at Benefit counters, and benefitcosmetics.co.uk