Aveda’s NEW Hydrating Treatment Lotion

At this time of year, it’s important to remember to change up your skincare routine a little bit. As the temperatures outside drop, and the central heating gets cranked up, your skin can really suffer.

I get dry patches in winter, but not if I properly hydrate my skin, and add extra hydration to my beauty regime. I like to aveda-botanical-kinetics-hydrating-treatment-lotionexfoliate more, use more masks, and generally up the moisture in the winter months.

So, this new Aveda Botanical Kinetics Hydrating Treatment Lotion is a perfect addition to my routine. Inspired by the Asian skincare regime, where women use a ‘softening lotion’  post-cleansing, to pump up hydration levels, this is an extra product, an extra step in your routine.

Softeners are an integral part of skin care regimens in Asia. Because they rehydrate, these light yet powerful lotions plump skin and allow any treatments that follow to sink into the skin rather than just sit on top of the surface – Amy S. Humfleet, Aveda Vice President of Product Development & Innovations

So, what’s in this magical softening potion? Well, it has a  99% naturally-derived formula including a blend of algae extracts which hydrate on contact, naturaly-dervied humectants to help optimize the skin’s hydration levels, and complexion-invigorating caffeine from coffee beans, to help recharge and revitalize the skin’s appearance.

It has the lovely Aveda Pure-Fume Aroma, which has a blend of rose, certified organic German chamomile and eucalyptus essentials oils.

You fit this into your regime following your cleanser and toner,, and before any other products you want to use – Aveda suggest a six-step routine. Cleanse, Tone, Soften, add a Tulasara Concentrate for your skin concern, Moisturise, and then Eye Cream.

It might sound like a lot, but if you love beauty, then you should love your skin, and look after it.

Aveda Botanical Kinetics Hydrating Treatment Lotion, £22.50, from Aveda spas and locations, and aveda.co.uk