Taylor Hill is the new face of Lancome. The Victoria’s Secret Angel is one of the new breed of supermodels, and a huge influencer. It’s no surprise then that Lancome have signed her up, even if her last Tweet does feature the F-word – albeit starred out!
The big beauty houses are keen to attract new generations, and, as Estee Lauder have done with Kendall Jenner, Lancome are clearly following suit with Taylor Hill. Once the domain of older, more classic beauties, and actresses, the beauty brands are now turning to edgy, super-cool models for a new generation of potential consumers.
“We are delighted about this new collaboration with Taylor, who represents a modern Lancôme, in harmony with its time, with a subtle mix of sensuality, ingenuousness and sweet yet striking beauty” explains Françoise Lehmann, Lancôme’s International General Manager. “She is a very inspiring young woman for her generation: she is immensely curious, open-minded and has a positive outlook on life.”
Oh, and did they mention that she was ABSOLUTELY STUNNING! The gorgeous 20-year-old American model is at the top of her game, and has worked with the top fashion houses and brands. She’s been shot by top names in the fashion photography worls, including Mert Alas and Marcus Piggot, the winning photographer duo in charge of Lancôme visuals for the last three years.
Oh, and she acts. She recently debuted on the big screen in The Neon Demon by Nicolas Winding Refn.
“I am very excited and honoured to join Lancôme. I love the vision behind this feminine brand. This new role of ambassadress is a major step in my career, a dream that has become reality,” she said, of her new role.