There are so many haircare brands out there, that I am discovering new ones every month it seems. Maybe because I have recently revamped my hair, I seem to have had loads and loads of haircare land on my desk. The latest one is from Davines, a brand I had never heard of until now, and the collection is called Your Hair Assistant.
Davines are an Italian company, founded in Parma, in 1983 by the Bollati Family. The Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons.
Your Hair Assistant has been conceived and designed for the brand by Angelo Seminara, the Davines Artistic Director. It’s a range of products and tools designed to create a perfect blow dry, both in the salon and at home. Now, as much as I would love to think I could recreate the salon blow-dry at home, I know I can’t (that’s why they’re hairdressers, after all). But, this collection of six products might go some way to helping you at least attempt a half-decent effort!
I love the minimalist packaging, and so far, so good, the products I have tried have been really nice.
Prep Shampoo (£18.90), is a moisturising shampoo suitable for all hair types, free of sulfates and parabens, with a mixture of delicate surfectants that cleanse, but don’t weigh down the hair shaft.
For conditioning, there’s the Prep Mild Cream (£22.50) and the Prep Rich Balm (£22.50). The former is for fine to medium hair, and it detangles and hydrates. The latter is for hair that is thick, dehydrated or stressed (yep! I hear you!). it is rich and creamy and it will detangle and nourish deeply. You leave the mild cream in for a couple of minutes, the rich balm for 10-15 minutes – both of them rinse out.
For styling and finishing there’s the Blowdry Primer (£24.80) which is a ‘bodifying and anti-humidity tonic spray’ for all hair types. So, it gives body, enhances shine, and you simply apply and style. I’ve tried this, and I like it a lot. It’s not sticky, and it seems to reduce the frizz, always a plus-point for me!
Then there’s the Volume Creator (£20.50). “The inspiration for this product comes from my childhood,” explains Angelo. “I remember a classmate of mine who used to work as a carpenter before and after school, and had wood dust residue in his hair: it created a matte, voluminous effect… this is where the idea comes from.”
It’s a matte-effect texturizing powder with 100% natural formula: 50% coconut powder and 50% bamboo powder. It protects hair from humidity, gives texture, and creates natural and lasting volume, leaving no residue.
The Volume Creator Brush (£31.75) which I love the idea of, looks like a big bronzer brush. “I wanted a tool that could deliver this very light powder in the right quantity, which is why we drew inspiration from cosmetic powder brushes … brush and powder work in synergy to make application by the hairdresser as easy as can be,” says Angelo.
It is also the best way to add the Volume Creator – there’s a receptacle integrated in the brush which you fill and the powder is dispensed through the bristles.
There are two sprays – Definition Mist (£20.80) which gives shine, and Perfecting Hairspray (£22.80) which is self-explanatory.
Davines Your Hair Assistant is available in salons – visit davines.com for stockists.