Yardley 1770 for Men

Here’s a little Valentine’s Day treat for the man in your life. You know how most men’s fragrances normally have that fresh, clean, smell? Well, this is something completely different.

I’ll let top perfumer Jean Charles Mignon, of Robertet UK explain. He co- created this new Yardley 1770, after all…Yardley 1770 for Men

“In male fragrance, the focus has traditionally been on fresh, ozonic and marine accords that suggest a clean transparency, but we are now seeing a broadening of the spectrum towards warm, woody, ambery and spicy notes that convey earthiness, moodiness, and perhaps even a touch of darkness and mystique.

“This daring to break convention, whilst maintaining a classic edge inspired Amandine and myself in the creation of 1770.”

The Amandine mentioned is his fellow perfumer Amandine Galliano. Togetther they created this lovely scent for Yardley, named after the year the company was established.

So, if you want your guy to have a whiff of old Gentleman’s club, something darker than his usual scent, then get him this for Valentine’s Day!

It has top notes of Bergamot, Fig Leaves and Black Pepper, and a heart of Floral, Cacao Bean and Cedar. At the base, you’ll smell Patchouli , Vetiver, Moss and Musk. It’s deliciously manly, but I’d wear it too!

Yardley 1770 EDT, £19.99 50ml, from February, Boots, yardleylondon.co.uk