Eyes Open with Bobbi Brown's latest mascara

2 min read

Revlon may have launched a whole mascara collection to start 2016 – see this post, but Bobbi Brown has just launched one more to add to her growing mascara family.

The Eye Opening Mascara actually landed on counter on December 31, so maybe some of you have already trialed it for the new year?

Bobbi Brown Eye Opening Mascara

Bobbi says it is her “most dramatic formula for lashes yet”. It’s a rich, carbon black formula, designed to magnify each and every lash from root to tip. It claims to deliver the longest,  thickest and most-curled lashes to date for a beautiful, wide-eyed look.

How does it do this?

Well, as with most mascaras these days it’s two-fold – the brush and the formula play a part.Bobbi Brown's Latest mascara is Eye Opening!

Formula-wise, unique volumising powders, combined with Kaolin Clay and Carnauba and mineral waxes makes the mascara creamy but buildable, giving immediate and dramatic volume and increased length and thickness with just one coat – no clumping here.

The formula also promises lasting results.

A blend of Polymeric Resins and Acacia Senegal Gum work together to maintain the lash’s heightened curl, while resisting flaking and smudging for up to eight hours. When you’re ready to take it off, all you need is warm water or cleanser.

The applicator is a revolutionary jumbo brush which fans and pushes lashes up and out, while the rich, carbon black formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye opening effect.

So, lashes are lifted, doubled and defined for a full-bodied, false lash effect. Start at the base of the lash line, and brush through lashes to the tips, and continue to layer until you have the desired look.

But keep the brushing simple, there’s no need to curl, twirl or wiggle this brush through the lashes.
Bobbi Brown Eye Opening Mascara, £23, available now at Bobbi counters nationwide, and bobbibrown.co.uk