Elizabeth Arden’s Flawless New Year start

Elizabeth Arden start the year with a new primer that promises to make you look five years younger. I’m not sure that can actually happen, but let’s look at the primer in question.

Elizabeth Arden Flawless Start Instant Perfecting Primer, out this week, fuses skincare benefits with cosmetics, and smoothes uneven texture Elizabeth Arden Flawless Start Perfecting Primerand diminihes the appearance for pores, fine lines, and wrinkles AND gives the skin a moisturised and radiant glow.

So, as well as being a primer, it gives you a bit of skincare, This isn’t a brand new thing, Emma Hardie’s amazing face protect and prime is a hybrid primer/skincare product, and one of my absolute favourites.

Flawless Start Instant Perfecting Primer is oil-free and non-comedogenic; the product blends smoothly into skin and it is designed for all skin types and tones.

Featuring a triple blurring complex with light-diffusing technology, it immediately blurs fine lines and pores and evens the look of the skin, to create a flawless backdrop for makeup application.

The formula includes a precise balance of emollients that improve the longevity and performance of foundation to keep makeup looking fresh all day.

The key ingredients are a Triple Blurring Complex – a blend of soft focus, light-diffusing ingredients that work to instantly smooth and perfect the look of skin by minimizing the appearance of pores, fine lines, and wrinkles, Time-Release Skin Balancing Technology – a unique complex of hyaluronic acid and botanical extracts fill lines and add moisture, while hollow silica beads help absorb oil for a shine-free look and all day comfort, and Longwear Polymers – a precise balance of emollients and special oils that adhere to the skin extending foundation and makeup wear.

So, after your normal skincare routine, apply a thin layer of primer evently over your face, and under the jawline. Allow to set for about 10 seconds, and then apply your foundation as you normally would.

Elizabeth Arden Flawless Start Instant Perfecting Primer, £28, from January 4, at Elizabeth Arden counters, or elizabetharden.co.uk