Think Pink beauty for breast cancer awareness

It’s October, so in the beauty world that mean time to think pink for breast cancer charities. These days it’s more than just the beauty world that embrace the ‘think pink’ style in October, but it began in the beauty world in 1992, as the late Evelyn Lauder founded The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign.

The BCA Campaign has raised more than $53 million to support global research, education and medical services; with nearly $42 million funding 166 Breast Cancer Research Foundation® (BCRF) research projects worldwide over the past 20 years.

But it’s not just the Lauder companies who contribute to breast cancer charities. Many other brands now create limited edition ‘pink’ products for October for various breast cancer charities.

Here are a few of my favourite products out there this year – and details of the charity donation given when you purchase them.

Clinique’s Dramatically Different Moisturizing Lotion +  (£29.50) comes with a cute little keyring attached for the BCA campaign. The brand also have a Limited Edition Long Last Lipstick in Power Pink (£17) for the campaign which comes in a cute little purse. £2 from every purchase goes to the Breast Cancer Research Foundation. Estee Lauder’s Advanced Night Repair (£69) is also dressed up with a cute keyring pink ribbon charm. Lauder have various items available for the charity campaign –  Evelyn Lauder Dream Compact (£75), Evelyn Lauder Dream Pin (£10), and the Evelyn Lauder and Liz Hurley Dream Color Collection (£28). Lauder will donate 20% of every sale of these items to the Breast Cancer research Foundation. Sadly the gorgeous Modern Muse pink solid perfume compact I’ve pictured here is not available in the UK!

Aveda’s charity product this year is the Limited Edition Breast Cancer Awareness Hand Relief handcream (£21.50) whch is this year infused with Aveda’s best-loved Shampure™ aroma. Since 2001, Aveda has donated more than $3.4 million to the BCRF through sales of the limited edition BCA products to help research the environmental and genetic causes of breast cancer. This year, £2 from every handcream sold will be donated.

Darphin will be donating £5 to the Breast Cancer Research Foundation’s study at the UK Institute of Cancer Research for every limited edition Intral Redness Relief Soothing Serum (£53) sold in the UK during the month of October, whilst Jo Malone London are supporting Breast Cancer Awareness Month by donating £20 from the sale of every Red Roses 100ml Cologne (£82) sold within the UK to The Breast Cancer Research Foundation.

Paul Mitchell have three products for breast cancer care charity, CoppaFeel. CoppaFeel was founded by Kris Hallenga who was diagnosed with breast cancer, aged 23. She decided to found her charity to get the message out that breast cancer can affect young people too. Paul Mitchell support CoppaFeel with the hashtag #whatnormalfeelslike – to encourage you to check those boobs! The three products are Limited Edition 427 Paddle Brush (£11.75), Super Skinny Serum (£17.95) and Fast Form (£17.25) and a donation of £1 from the sale of each will be made to CoppaFeel.

Origins’  Drink Up™ Hydrating lip balm (£16) is available in limited-edition Pink Ribbon packaging in honour of Breast Cancer Awareness Month – the colour is Berry Splash, and Origins will donate £2.50 from every UK purchase to The Breast Cancer Research Foundation.