TopShop and Red Lippy Project for Cervical Cancer Awareness

This week the beauty world is encouraging us all to do something I do every day – wear red lipstick! The Red Lippy Project is a charity initiative supporting, and raising awareness of, cervical cancer.

As part of Cervical Screening Awareness Week (June 8-14), the Red Lippy Project are collaborating with TopShop and have launched a limited edition Red Lippy Lipstick. It’s their best-selling Pillar Box Red in a  Limited edition version.

The charity and TopShop are encouraging customers and celebrities to share snaps of their red lips on social media, as well as scarlet kiss marks on mugs and cheeks to #makeamark for cervical cancer awareness.

Founders of The Red Lippy Project, Caroline Muhlich and Linda Andersson,  are determined to change the negative perception surrounding smear testing by assuring women it is not something to be scared or embarrassed about.

In 2012 (in England and Wales), only 32% of 25- 29 year olds went for a screening following invitations from their GPs. And the matter is even being discussed in the UK Parliament, with MP Steve Rotheram urging the UK Government to allow those under 25 years of age to be made eligible for testing as well – this already happens in Scotland and Wales, where women are screened from age 20-60.

Cervical Screening Awareness Week will also see the Red Lippy Project release a video starring Amber Le Bon and a handful of faces from Models 1 to spread the message and raise awareness.

There are lots of hashtags, handles and Accounts you can get involved with on social media  – #redlippyproject, @topshop, @redlippyproject, and find them on Facebook too.

Topshop’s Red Lippy Lipstick, £8, will be available to buy at topshop.co.uk and in store from June 9,  along with their Lippy Project Makeup Bag, £12.