Smashbox Be Legendary Lipgloss

1 min read

smashbox be legendary glossSmashbox’s latest lipgloss – Be Legendary Lipgloss is inspired by red photo gels – the red transparent films placed over lenses and lights to create colour effects in photos by illuminating areas in washes of colour.

Davis Factor – one of the men behind the brand – had an assortment of red photo gels lying on a table at a shoot one day, and the conversation turned to how they reminded everyone of glosses – and then how amazing it would be to have a gloss with the same, airy, glassy, quality of a gel, plus all of its vibrant colour.

So, a lot of research began, and the actual process for making photo gels – they start as a clear liquid and then colour is gradually folded in to create a totally even, slick film – was replicated for these Be Legendary lipglosses. Pretty cool, huh?

So, the result is a super light, super comfortable blend of gloss which leaves a vibrant wash of colour exactly how you want it, with all the lustre but none of the stickiness. Lip gloss has come a long, long way!

“I’m always amazed at where my team gets inspiration, ” says David Factor. “I just happened to be using red photo gels on a shoot one day, and the next thing I knew, this gloss was being developed.”

There are 16 shades of the new Be Legendary gloss  – from nuetral nudes to bold reds, deep plums and shimmery shades too!

Smashbox Be Legendary Lipgloss, £15, smashbox.co.uk, boots.com and Boots stores