Jurlique's Purely Bright Treatment Serum

I get a LOT of products in this job. As a beauty writer, we’re given loads of new things to trial, pretty much on a constant basis. And so I try, and then, usually, return to my tried and tested old favourites.

Sometimes, some of the new products become those old favourites! A candidate for this rare occurrence is Jurlique’s Purely Bright Treatment Serum, which comes in the loveliest bottle, with shimmery shine! Jurlique are an Australian brand, and they use ingredients from their own biodynamic farm in South Australia.

Their Purely Bright Treatment Serum is a high-performance concentrated serum which contains Jurlique’s  VitaBrightKX+ complex. This new formula is a pumped-up version of the original Purely Bright Serum containing 100% more Kakadu Plum. That means more natural brightening power to help reduce the look of skin discolorations and even skin’s tone and texture.

The first thing about this lovely serum is the smell – it’s fantastic. It contains lovely botanical oils to keep the skin feel supple and hydrated and I am really hoping it helps with some hyperpigmentation on my face. It has helped already with radiance – just giving my skin that extra little boost that it seems to need at the moment.

There is also a new Eye Correcting Cream (£32) in the Purely Bright range which is formulated for the skin around your eyes, and brings radiance to that area – a big improvement on dark circles!

Jurlique Purely Bright Treatment Serum (£42), is available from jurlique.co.uk