Who remembers the hype – and the queues – for the launch of Boots No7 Protect & Perfect serums? Well, here it comes again, as Boots launch two, new, ADVANCED serums to the range.
After seven years of research (has it really been SEVEN years?!), reformulation and further extensive scientific testing, the new No7 Protect & Perfect ADVANCED serums go on sale today. These new, more powerful formulas, with even greater anti-wrinkle benefits are gong to fly off the shelves.
The two serums are for two different age brackets. There’s the No7 Protect & Perfect ADVANCED Serum for improving the first signs of ageing that usually starts to appear between 25 and 35 years old, and the No7 Protect & Perfect Intense ADVANCED Serum, for improving the appearance of deep lines and wrinkles typically experienced by women aged 35+.
The scientists at No7 have reformulated the proven anti-ageing classic serums for greater anti-ageing power with a new blend of key ingredients carefully chosen for their ability to help repair and protect the skin. With a peptide complex that includes greater quantities of Matrixyl 3000, the star ingredient which drives repair of fibrillin, a structural protein in the skin combined with a new peptide, these new serums are more powerful than the originals.
They also contain a patented antioxidant complex to help protect skin from unstable free radical molecules combined with inhibitors of enzymes that cause break down of structural proteins in ageing skin
There has been absolutely LOADS of testing done on these new serums. It involved more than 2600 volunteers, 22 separate studies, including both consumer and clinical trials.
“This has been the most rigorous and complex product development phase that we have ever undertaken,” says Dr Mike Bell, Skincare Scientific Advisor, Boots UK. “The identification of effective anti-ageing solutions has to come from an in-depth understanding of the biology of the ageing process.”
In clinical trials, the new serums were put to the ultimate test – not against a placebo, but against the original, well-proven No7 Protect & Perfect Serums and as a result, the new No7 Protect & Perfect ADVANCED Serums are clinically proven to be even more effective at reducing the appearance of lines and wrinkles
In consumer trials, designed to show how well the products work in real life, hundreds of women tested our serums. An impressive 80% of them saw their best anti-ageing results ever. More than eight out of 10 women in the user trials preferred the new No7 Protect & Perfect ADVANCED Serums to their current regime. If you want to see even more about the trials and the products, visit the dedicated website, www.no7serum.co.uk
No7 Protect & Perfect ADVANCED Serum (£23.95 for 30ml) and No7 Protect & Perfect Intense ADVANCED Serum (£24.95 for 30ml) are exclusively available at Boots stores across the UK and on boots.com from today, Wednesday May 14, 2014