Clinique For Men revamped

Clinique have revamped their men’s skincare range, recognising that there is more demand then ever from men for good grooming products. Clinique was the first prestige brand to recognise the different needs of men’s skin, and this newly revamped range, with new products added continues to understand men’s changing skincare needs.

There is a complete portfolio of men’s skincare products available for every need – from moisturisation, to shaving, cleansing, exfoliated, and targeted grooming products, like deodorants, under-eye creams, and even bronzers.

“Today men are a more empowered, educated consumer with a stronger eye on grooming,” said Agnes Landau, Clinique Senior Vice President, Global Marketing. “More men are shopping for themselves, compared to a decade ago. Now, one in four men uses some form of skincare and they are looking for ‘made for men’ products that speak to their specific grooming concerns. New Clinique for Men is designed to present men with innovative, custom-fit grooming solutions on their terms.”

Men’s shopping habits are as unique as their grooming needs – put simply they like to know what they need, without having to ask. So, Clinique’s Men’s Skin Care Diagnostic tool, using software exclusive to Clinique on the iPad, available at counters, means men can identify their skintype and see what products they need, and then have a good look at the products before they buy.

The three new products in the Clinique men’s skincare range are three moisturisers.  Moisturizing Lotion (£23) has a lightweight formula which controls oil for a matte, shine-free look plus oil-free hydration improves skin strength.  Oil-Control Mattifying Moisturizer (£23) is a lightweight oil-free formulation that offers oilier skins the perfect amount of hydration as it helps to normalise oil production and improve skin strength. Anti-Age Moisturizer (£29) is a multi-purpose, all-day hydrator that combats lines, wrinkles and dullness, and contains antioxidants to help protect against future damage with skin strengthening and firming ingredients.

The full NEW Clinique for Men range is available now, on Clinique counters, and at clinique.co.uk/cliniqueformen