Pretty Powerful Bobbi Brown for International Women's Day

It’s International Women’s Day this Saturday – March 8. Time to celebrate how amazing women are, and time to help those less fortunate than ourselves.

For the second year running, Bobbi Brown has launched The Pretty Powerful Campaign for Women & Girls. This global charitable initiative celebrates the Bobbi Brown brand’s Pretty Powerful message from one of confidence through makeup to one of empowering women and girls through education.

The campaign aims to help women of all ages ‘be who they are’ – what better message than that? The campaign does this by supporting educational or job skills training programmes.

“Pretty Powerful is a campaign that focuses on confidence,” says Bobbi. “Nothing makes a woman or a girl feel more confident then being educated and having the knowledge and skills to better her life, the lives of her family and community members.”

On International Women’s Day this Saturday (March 8), the campaign will kick off with the introduction of the Pretty Powerful Everything Mascara. This is Bobbi’s best-selling mascara, housed in a limited edition tube covered in the brand’s signature pink featuring the ‘Pretty Powerful’ logo.

For each mascara sold in the UK, the full RRP less VAT will be donated to the Smart Works charity which helps women get back to work by providing suitable clothes, styling advice and interview training, restoring their confidence and transforming their lives. Smart Works Edinburgh opens this spring.

So, you can celebrate your womanly ways with a new mascara, and help other women at the same time.

The Pretty Powerful Everything Mascara is Limited Edition, and is available now, £19, from Bobbi Brown locations, and bobbibrown.co.uk