BeneFit launch Brow Arch March with Kara Tointon
Kara Tointon is supporting BeneFit’s Brow Arch March campaign, which I touched on on this blog earlier in the week. The Strictly Come Dancing star is fronting the campaign which is designed to raise vital funds and awareness for women who are challenged by the visible side effects of cancer treatment.
BeneFit, Debenhams and charity Look Good Feel Better are working together to raise awareness and money with the first annual Brow Arch March.
So what’s it all about? Well, throughout the month of March, BeneFit Brow Bars located in 50 Debenhams stores across the UK will be offering a complimentary brow arch service, worth £11.50, for a requested minimum donation of £5, with all proceeds going directly to Look Good Feel Better.
But that’s not all. On Sunday, March 9, there will be an actual march through the streets of central London! The march, starting and finishing in Berkeley Square Gardens, will take walkers, dubbed Arch Angels, past London’s most iconic arches including Marble Arch.
As well as taking in the sights, marchers will be encouraged to start with minimal makeup, stopping at checkpoints throughout the route to receive beauty ‘touch-ups’ to their lips, eyes, cheeks and, of course, eyebrows, courtesy of BeneFit.
“The fantastic work that Look Good Feel Better undertakes for the wellbeing and self-confidence of women struggling with the visible side effects of cancer treatment is truly amazing,” says Kara. “Sadly, cancer affects the lives of so many people and the charity plays such an important part in helping to regain a sense of control and normality. I’ll be leading the March and would encourage you all to join me – it’s so easy to make a huge difference!”
If you fancy it, all you have to do is register to enter at www.justgiving.com/BrowArchMarch and www.browarchmarch.com.
Look Good Feel Better are the only international cancer support charity, and their skincare and make-up workshops focus on the problems associated with the visible side effects of cancer treatment, and how hard loss of hair, eyebrows and other skin related issues can be to cope with.
“Drawing on a natural looking brow is one of the most valuable skills we show people in our Workshops and Masterclasses,” says Sarahjane Robertson, Executive Director of Look Good Feel Better. “With sparse or missing brows and lashes you lose all forms of reference to your face and putting them back helps people ‘find’ themselves again. In our 20th anniversary year we’re urging everyone to get involved with the Brow Arch March, whether that’s joining us on March 9, or by visiting one of Benefit’s ‘Brow Bars’ throughout the month of March. Every donation, large or small, will make a huge difference!”
So, log on to browarchmarch.com and use the hashtag #browarchmarch to get involved on social media and spread the word!
