Sisley launch e-commerce website

It’s taken them a while, but luxury skincare and cosmetics brand, Sisley, have launched their e-commerce site, at sisley-paris.com

The independent French beauty brand (launched in 1976 by Hubert and Isabelle d’Ornano) are one of my all-time favourites. It’s safe to say, had I not done this job, I may never have discovered them. And I certainly wouldn’t have such a long list of my favourite products from them.

They are expensive. But if you love beauty, love skincare, in particular, and want to invest in your skin, then I’d say save up, or splash out, and buy some Sisley.

It’s much easier to do that now, of course, by just logging on to their new website, which not only offers online shopping, but an interactive experience with the brand.

The site has sections dedicated to showcasing all you need to know about the brand, which will please Sisley devotees, and newcomers alike. You can benefit from a  bespoke skin consultation tool that recommends products based on the individual’s skin profile – a key element when shopping for beauty online.

So, what would I be buying if I was let loose on the Sisley site today? Here’s my Top Five Sisley products.

1. Express Flower Gel Mask (£77.50). One of Sisley’s ‘cult’ products, this amazing little mask can be used two or three times a week for an instant pick-me-up for your skin. It moisturisies and tones the skin, and is perfect for this time of year when your skin is a bit dehydrated, lifeless or energy-depleted. And, you really only need to leave it on for about three minutes to see results!

2. Fluid Body Sun Cream (£88) This is an incredibly expensive suncream, but it is one of the best I have used. Using this has prevented any rashes, any burn, any reaction at all to the skin. It is so easy to apply in this spray form, you don’t need loads, and it smells amazing! It has UVB and UVA protection, combining  Alkekengi Calyx and Vitamin E Acetate to help protect the skin and powerful botanical moisturizers, including Shea butter and Cucumber to increase moisture levels and fight dehydration. I love it.

3. Nutritive Handcare (£59.50) This handcream saved my hands from painful dermatitis, and if it ever flares up, which it does from time to time, I know this will help. I try and use it all the time to prevent flare-ups. Confort Extrême Mains Hand Cream with Harpagophytum is a unique combination of plant extracts, nourishing and repairing Shea butter and sunflower oil as well as having the  moisturising properties of guava and carrot extracts to instantly soothe.  It isn’t greasy or oily.

4. Eye Contour Mask (£79) Another ‘cult’ product, this smoothing mask rehydrates and smoothes away visible signs of ageing in the delicate eye area. It contains plant-based active ingredients, vitamins and oligo-elements such as Malachite and Chlorella, and really does help with puffy eyes in an instant. You leave it on for 10 minutes, then remove, and it continues to work. You can use it two or three times a week, on the eye contour and eyelid, morning and night.

5. Phyto Leveres Lipliner in Ruby (£32.50) It’s a lot for a lipliner, but it’s fantastic. Enriched with Kokum butter and phytosqualane, the formula feels amazing on, and it nourished and hydrates the lips. I use it all over my lips as a base for my red lipstick, and the aloe vera and jojoba  keep my lips smooth and supple.The ruby red colour is perfect. I would never be without this product!

There are also sections dedicated to scientific innovation and Sisley beauty news, and insights from the  d’Ornano family, as well as brand videos. There’a also a loyalty program, and particular attention has been paid to the packaging of online purchases which are presented in beautifully designed gift boxes or bags which are uniquely available for online purchases. Shipping is free on all orders over £100.

“Our e-commerce channel is set to become a key part of our business and alongside our physical stores, is an important way for customers to experience our products and our brand,” said International Vice President, Christine d’Ornano. “We understand that our customers want to shop in a variety of ways and that we need to offer a high quality, consistent service level and engaging customer experience across all our channels.”

All products available now on www.sisley-paris.com