Bleach London Hair Care

2 min read

I’ve not been so excited about a haircare brand in a long time. I’ve hardly tried any of their stuff, but I just LOVE the concept, the packaging, the innovative products.

Crreated in conjunction with Boots UK, and available nationwide, in stores, and online, the BLEACH London product range contains innovative products with quirky names, as well as a great range of hair colours. The brand’s slogan is “Life’s a BLEACH, and then you dye.” For a hair-dye addict like me, this is genius.

bleach washing out liquidI was really tickled by the Washing Out Liquid, a shampoo to REDUCE the colour in your hair. I LOVE this idea. If you want to strip out unwanted colour, wash out the ends, or try something different, you use this.

The brand, originally from hipsterville Dalton, in London, is all about experimentation with hair, and, of course, fun. DIY Dip Dye Kit helps you lighten the ends and achieve the ever-popular dip dye. White Toner is a semi-permanent nourishing hair dye to tone down those brassy tones, Silver Shampoo does similar, and Total Bleach is salon standard bleach which will lighten your hair up to seven levels.

The Hair Colours are brilliant – Washed Up Mermaid (green), Washed Out Orange, Rose, Parma Violets, Blullini, Sea Punk, Awkward Peach I Saw Red, Tangerine Dream, Bruised Violet, Out of the Blue and The Big Pink.

Bleach LOndon hair colour

The bottles are chunky and small, and unlike any other haircare product packaging I’ve seen. And the best bit? The prices. Hair colours are £5, shampoos, are around the £5 mark, And the bleach and dip dye products are from £7. Here’s to more fun with our hair in 2014!

Bleach London, available from Boots and boots.com