Nails Inc Matthew Williamson and Poppy Delevingne for breast cancer

It’s October, and that means Breast Cancer Awareness month. The beauty industry always leads the way in this, with products from a whole host of brands. Here’s the first one that caught our eye this October – more to follow in the coming days.

Nails Inc have collaborated with designer Matthew Williamson and model and actress Poppy Delevingne to create two Limited Edition nail polishes exclusively for Breast Cancer Campaign, the UK’s leading breast cancer research charity.

The duo were each asked to create a design for the cap of Nails Inc’s iconic Breast Cancer Campaign glitter pink polish. Matthew’s design features one of his signature prints, and Poppy’s is a a poppy!

“Designing for me has always been about creating pieces that make women feel beautiful and confident,” says Matthew. “I am proud to be working on this limited edition bottle which features one of my signature prints for such a worthy cause.”

Poppy added: “Poppy by name, poppy by nature! Colour makes me happy and bright nails are a must. This is such a wonderful campaign – I hope we raise lots of money.”

This year Nails Inc introduce the #spotthepinkie campaign, encouraging everyone to sport a pink painted pinkie nail, and to share it on social media, to raise awareness. And, Nails Inc will donate an additional 10p for every tweet to the charity, to the £1 they will donate from every bottle of the polish sold.

So, if you spot the polish bottle, a pinkie painted on a celebrity, or even a mannequin in a department store, tweet it @nailsinc and tag it #spotthepinkie, throughout October. You can also Instagram at NailsincLondon, with the #spotthepinkie hashtag.

The Matthew Williamson and Poppy Delevingne Nails Inc Pinkie Pink polish is avaiable now from Nails Inc locations, and nailsinc.com, £11 per bottle. For more info visit nailsinc.com/spotthepinkie