Are you a HeartMAKER? The Body Shop wants to know
Do you love beauty, but with a heart? Are you obsessed by the eco-friendly, despise testing on animals, and think the beauty industry should be more ethical? Then The Body Shop UK is looking for you!
They’ve just launched a nationwide campaign through their Facebook page to find five inspiring ambassadors called ‘Heartmakers’ to represent the ethical retailer’s core values and bring its brand mantra ‘Beauty With Heart’ to life.
The social media driven campaign asks you to choose one of the five core values of the brand (Against Animal Testing, Support Community Fair Trade, Activate Self Esteem, Defend Human Rights and Protect the Planet) and submit your application via a personalised postcard through a Facebook app, explaining why you are passionate about that particular value.
“We’re looking for five unique individuals who embody our brand mantra ‘Beauty with Heart’ and can demonstrate their commitment to one of The Body Shop core values,” says Rowan Stanfield, The Body Shop Social Media Manager. “We hope that these ‘Heartmakers’ will be able to get under the skin of the brand and inspire others to be activists in the areas that we care about the most. They’ll also get to have some fun with us, trying new products and coming to our launches and events.”
The five successful ‘Heartmakers’ will each receive a hamper of The Body Shop cruelty-free products, as well as have the chance to review and trial new products, attend launches and other VIP events, write guest blog posts for The Body Shop blog and newsletter and receive a one-year subscription to Glamour magazine.
So, if this sounds like you, what are you waiting for? Get over to The Body Shop Facebook page now, and enter. Applications are open until October 16. The Heartmakers judging panel includes Jo Holley from Glamour Magazine and Michelle Thew from Cruelty Free International, as well as representatives from The Body Shop Values and Community Fair Trade teams and The Body Shop Foundation.
Fifteen entries will be shortlisted by the judges and the shortlisted postcard entries will appear in the Facebook app – then fans will be given the chance to vote for the final five; the five they feel most embody the value and who show Beauty with Heart.
A key part in the selection process will also look at the Heartmakers’ writing skills, and their passion for their selected value. You’ll be asked to provide links to your Twitter feeds and blogs – so make sure you showcase yourself in the best way you can! Good Luck!
